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Biznology

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Where is B2B marketing headed in 2020? 7 predictions

Biznology

DECEMBER 2, 2019

As business buying becomes more complex, with larger buying groups and longer buy cycles, marketers will continue to embrace the contributions they can make in market coverage, sales enablement and ABM. Voice search takes hold in B2B buying, for real. So, the table is set. Messaging apps go enterprise.

Enterprise Management 143
Enterprise Management Work Management Marketing Management B2B Marketing 143
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Include video content in your buyers’ journey

Biznology

AUGUST 10, 2015

Websites with digital video content convert new business opportunities at 2x the rate of sites that don’t. Websites with business video content marketing need 37% less site visitors to reach the same marketing objective. Video FAQs that answer common buyer questions. Two of the stats revealed. Customer testimonial videos.

Top of Funnel 80
Top of Funnel Buyer's Journey Video Marketing FAQ 80
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