Remove search websites
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B2B Intent Data – A Marketer’s Guide

Binary Demand

These actions primarily encompass online activities like searching, evaluating, comparing products, and reading online reviews. For instance, when someone searches using the phrase “good on gas mileage car,” companies in the automotive industry can identify the searcher’s intent to find a fuel-efficient vehicle.

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Where is B2B marketing headed in 2020? 7 predictions

Biznology

As business buying becomes more complex, with larger buying groups and longer buy cycles, marketers will continue to embrace the contributions they can make in market coverage, sales enablement and ABM. Voice search takes hold in B2B buying, for real. So, the table is set. Messaging apps go enterprise.

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Include video content in your buyers’ journey

Biznology

Websites with digital video content convert new business opportunities at 2x the rate of sites that don’t. Websites with business video content marketing need 37% less site visitors to reach the same marketing objective. Video FAQs that answer common buyer questions. Two of the stats revealed. Customer testimonial videos.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

What is B2B search engine optimization? The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 70% of B2B search queries are made on smartphones. It also ensures that the search engines can accurately crawl and index different pages on the site.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Get Engineers Can Sell white paper now.

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Creating Digital Content for Industrial Marketing

Industrial Marketing Today

Myth: Content for digital marketing is the text on your Website or blog. It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media.

SIC 60
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The White Paper Question: To Gate or Not To Gate?

Ambal's Amusings

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michele Linn. "Create ungated content to generate awareness early in the buying cycle" Michele Linn's Bio. Her website is Linn Communications.

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