Remove search websites
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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

What is B2B search engine optimization? The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 70% of B2B search queries are made on smartphones. It also ensures that the search engines can accurately crawl and index different pages on the site.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle.

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Creating Digital Content for Industrial Marketing

Industrial Marketing Today

Myth: Content for digital marketing is the text on your Website or blog. It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media.

SIC 60
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ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Gordon Graham. Website ThatWhitePaperGuy. White Paper FAQ Brief answers to 20 fundamental questions on white papers. Her website is Ten Ton Marketing.

Paper 100
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57 Things You Can Do Right Now to Improve Your Website

Online Marketing Institute

Tweet Is your company website not doing its job — i.e. generating leads and sales? I asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Go open your website. Below you’ll find their tips and as well as mine. Images aren’t clickable.

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What 3,000+ Job Postings Taught Us About Today's Content Marketers

Hubspot

So in this high-demand, low-supply content marketing economy, where are the jobs and what are recruiters searching for in the ideal applicant? Most importantly, the data found a recurring set of key skills recruiters are searching for in the ideal content marketing applicant. 3 Key Takeaways From Today's Content Marketing Landscape.

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The Pros and Cons of Form-Free Content (And Which to Choose)

Hubspot

That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. Better SEO: Typically, marketers don't search engine optimize gated content, since the goal is visitor-to-lead conversion, not SEO ranking. Can you guess what it is? What's the point?