The White Paper Question: To Gate or Not To Gate?
Ambal's Amusings
MAY 6, 2010
One example of the power of free distribution is a white paper from Ad Age called “ Shiny New Things ”, addressing the issue of early adopters in the digital product life cycle. When it was first announced via Twitter in March, the paper quickly went viral, generating hundreds of retweets on Twitter. White Paper FAQs.
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