Ambal's Amusings

FEBRUARY 4, 2010

In a recent study that was conducted by Information Week, one of the top white paper attributes that business executives are seeking is “minimal marketing” With this target audience, short (2-4 page) white papers have only enough room to feature product/solution attributes and benefits. Website ThatWhitePaperGuy.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Hubspot

MARCH 16, 2012

Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website?

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Online Marketing Institute

MARCH 21, 2011

Tweet Is your company website not doing its job — i.e. generating leads and sales? I asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Go open your website. Below you’ll find their tips and as well as mine. Images aren’t clickable.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Hubspot

FEBRUARY 22, 2012

That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. Better SEO: Typically, marketers don't search engine optimize gated content, since the goal is visitor-to-lead conversion, not SEO ranking. Can you guess what it is? What's the point?

Top of Funnel 28

Top of Funnel Buying Cycle High Quality Lead Sales Qualified Leads 28

Single Grain

AUGUST 8, 2019

Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Understand Your Buying Cycle. NOW UPDATED!

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. How many and what type of audio are being published on the corporate site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Ambal's Amusings

JULY 15, 2010

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. Her website is Ten Ton Marketing. What keywords does the buyer use when searching for information on this topic?

Paper 100

Paper Enterprise Management Marketing Management Planning 100

Content Marketing Institute

OCTOBER 17, 2018

Understanding customers’ buying cycles can also help you improve conversion rates. Your website visitors are looking for evidence to trust you. Case studies. Cluttered or distracting website pages can reduce conversions. 17 SEO Misfires to Avoid With Website Content Marketing. Add more social proof.

Conversion Rate 103

Conversion Rate Top of Funnel Conversion Click Rate 103

Circle Studio

SEPTEMBER 6, 2018

Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle, but you shouldn’t stop at business development and sales. It will help you appear in search results and help position you as a subject matter expert once they arrive at your website.

Ideal Customer Profiles 60

Ideal Customer Profiles Top of Funnel Cross-Selling Buying Cycle 60

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). This will help brands build natural links to their websites as the keyword statistics reflects on the searches the target audience naturally wishes to refer to.

SEO 59

SEO Practices Google Brand Identity 59

ClearVoice

DECEMBER 7, 2020

Common types of inbound marketing (includes a lot of content marketing): Website. SEO (search engine optimization). SEM (search engine marketing). Case studies. Common types of outbound marketing: Ads – Social media, TV, radio, websites, PPC (pay-per-click). Inbound marketing drivers: Website.

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

Convince & Convert

MARCH 3, 2010

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Otherwise, good luck.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Single Grain

MAY 29, 2023

If you’re struggling to boost organic traffic for your SaaS website, you’re not alone. But fear not, we have gathered tried-and-tested strategies on how to increase website traffic for SaaS companies to help you gain a competitive edge, drive sustainable traffic and, ultimately, increase your customer base.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

seo.co

FEBRUARY 14, 2023

You can also aim to spark a combination of customer loyalty and the attraction of new customers by posting share-worthy stories, like case studies of real users or some benevolent act your company has made. The main idea here is to increase your domain authority so you achieve higher visibility in search engines.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

LEADership

AUGUST 20, 2013

9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”. UNDERSTAND THE NEW RULES OF SEARCH. It’s not about YOU. It’s about THEM.

Lead Generation 40

Lead Generation Search Marketing Lead Ranking Lead Scoring 40