| |  Buying Cycle + FAQ + Industry + Information | 16 articles |
| Page 1 of 1 | Previous | Next | INDUSTRIAL MARKETING TODAY DECEMBER 1, 2011  Creating Digital Content for Industrial Marketing “We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual. Myth: We want our site visitors to call our sales team for more information. | CONNECT THE DOCS MARCH 11, 2010  How to enhance information absorption for your white paper? Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio. | | | | | |
| DIANNA HUFF - B2B MARCOM MARCH 21, 2011  57 Things You Can Do Right Now to Improve Your Website Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Consider having your web designer create new navigation for you that includes drop down menus — making it easier to find information. Create a Press Room page and add this information to it. Use contact forms for tracking lead information. | WEBBIQUITY FEBRUARY 21, 2012 The Two Core Elements of B2B Social Media Marketing Success Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Remarkable: ask yourself—if I were on a buying team that was evaluating my product or service, is this a piece of content that I would feel inspired to pass along to other members of the team? Unique: people are most likely to pass along content that is new or different—information, a point of view, or a collection / presentation of data that they haven’t seen before. Case studies. | SAVVY B2B MARKETING AUGUST 26, 2009  Need Content? 20 Formats to Consider Buying guides Buying guides are subset of white papers but they specifically walk prospects through various things to look for when choosing a solution (of course, your competitive advantages are subtly highlighted). These are a great tool for later in the buying cycle. Q&A and FAQs Are there common questions or objections that your sales team frequently encounters? | SAVVY B2B MARKETING AUGUST 26, 2009  Need Content? 20 Formats to Consider Buying guides Buying guides are subset of white papers but they specifically walk prospects through various things to look for when choosing a solution (of course, your competitive advantages are subtly highlighted). These are a great tool for later in the buying cycle. Q&A and FAQs Are there common questions or objections that your sales team frequently encounters? | | | | | | | |
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CONNECT THE DOCS | THURSDAY, JULY 15, 2010  The Biggest Challenge in Creating and Marketing White Papers
How should marketers solve this informational need? Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers. MORE >> -
CONNECT THE DOCS | THURSDAY, SEPTEMBER 9, 2010  How to write lead generating white papers?
Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. What this means is that an average web surfer will devote about three seconds to web information before they are either engaged by its content/presentation and will read more of it, or if not they will surf to an entirely different site. prospect's) questions and concerns at a specific stage in the buying cycle. White Paper FAQs. Jonathan Kantor. MORE >> -
HUBSPOT | FRIDAY, MARCH 16, 2012 7 Places You Need to Publish Content on Your Website (Beyond Your Blog)
The news section of a website is often found under the 'About Us' portion of the main navigation, and contains content like press releases about company and product updates, event information, mentions of your company in the news, and awards received. Combine your press releases , event information, company and product updates, awards received, and company news in a rolling feed. Many B2B companies have technical documentation centered around their product or service -- content like data sheets, integration information, FAQs, and release notes. News Room. Answers. MORE >> -
CONNECT THE DOCS | TUESDAY, NOVEMBER 23, 2010  Killer Questions to Ask Before Starting a White Paper Project
How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Lower Cost , you should focus your primary content on the specific aspects that reduce operating costs within the production/development cycle. The greater the number of reviewers involved in providing input and making edits to drafts, the longer the review cycle and the further out the final white paper publication date will be. “ Where will the white paper be used in the sales cycle? Question #3: Sales Cycle Fit? MORE >> -
SYNECORE | TUESDAY, MAY 7, 2013  Enhance Your MOFU: 10 Ways to Advertise on Social Media
'Social media advertising is a great way to enhance the reach of your brand message and to help influence prospects at the evaluation, or middle-of-the-funnel (MOFU), stage of the buying cycle. It is also in the MOFU stage that users are most likely to socially-share information throughout their networks, whether through a like, re-tweet, or pin. Product Webinars, Case Studies, Data Sheets, FAQs, and free demos are example of evaluation-stage offers. What is a MOFU offer? This allows you to highlight positive feedback from a fan of your business. will hit $4.14 MORE >>
- The White Paper Question: To Gate or Not To Gate? CONNECT THE DOCS | THURSDAY, MAY 6, 2010
- ClickInsights: What is the ideal length of a white paper? CONNECT THE DOCS | THURSDAY, FEBRUARY 4, 2010
- Using Content to Move Prospects Forward in the Sales Cycle INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 5, 2010
- The Top 8 Priorities for Any One-Man Marketing Team HUBSPOT | FRIDAY, APRIL 5, 2013
- Content SEO DELICIOUS B2BMARKETING | TUESDAY, MAY 18, 2010
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