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What Is a Whitepaper? [FAQs]

Hubspot

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads. What Are the Industry Standards? product pitch.

FAQ 30

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I can sense the confusion in the room or over the phone when I tell them that creating engaging digital content is much more than copywriting. Myth: We want our site visitors to call our sales team for more information.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Remarkable: ask yourself—if I were on a buying team that was evaluating my product or service, is this a piece of content that I would feel inspired to pass along to other members of the team? Unique: people are most likely to pass along content that is new or different—information, a point of view, or a collection / presentation of data that they haven’t seen before. Case studies.

6 Lead Scoring Lessons for Better Lead Conversion

Marketing Action

Based on our last 20 years of hands-on experience working across multiple industries and client engagements, we have found it is critical to ensure sales and marketing are connected on the concept and valuations of lead scoring. This is because lead scoring is a mechanism that when done correctly helps both sales and marketing meet the prospective buyer at the right time in the buy cycle.

How to enhance information absorption for your white paper?

Connect the Docs

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio.

7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

The news section of a website is often found under the 'About Us' portion of the main navigation, and contains content like press releases about company and product updates, event information, mentions of your company in the news, and awards received. Combine your press releases , event information, company and product updates, awards received, and company news in a rolling feed. Many B2B companies have technical documentation centered around their product or service -- content like data sheets, integration information, FAQs, and release notes. News Room. Answers.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Buying guides Buying guides are subset of white papers but they specifically walk prospects through various things to look for when choosing a solution (of course, your competitive advantages are subtly highlighted). These are a great tool for later in the buying cycle. Q&A and FAQs Are there common questions or objections that your sales team frequently encounters?

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Buying guides Buying guides are subset of white papers but they specifically walk prospects through various things to look for when choosing a solution (of course, your competitive advantages are subtly highlighted). These are a great tool for later in the buying cycle. Q&A and FAQs Are there common questions or objections that your sales team frequently encounters?

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. All Rights Reserved. Resources

29 Content Strategy Offers Ideas You’ve Never Dreamed Of

Writtent

Collecting contact information to build your email list has gotten significantly more difficult as both email platforms and consumers have become hyper-sensitive to being spammed.                                                    Image credit: Chanpipat/freedigitalphotos.net. Why not expand this practice slightly to create a new report in your industry? FAQ Lists. Pssst.

The Biggest Challenge in Creating and Marketing White Papers

Connect the Docs

How should marketers solve this informational need? Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. The key is to understand what information the buyer is interested in at this stage. White Paper FAQs.

SME 2

How to write lead generating white papers?

Connect the Docs

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Books.

FAQ 2

The White Paper Question: To Gate or Not To Gate?

Connect the Docs

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. "Create ungated content to generate awareness early in the buying cycle" Michele Linn's Bio. White Paper FAQs. How should marketers leverage content?

FAQ 2

Killer Questions to Ask Before Starting a White Paper Project

Connect the Docs

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Lower Cost , you should focus your primary content on the specific aspects that reduce operating costs within the production/development cycle. “ Where will the white paper be used in the sales cycle? Question #3: Sales Cycle Fit?

SME 2

Content SEO

delicious b2bmarketing

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Guru J Great information and comments below. wildnetseo This truly insightful information.

Content in Sales – When Less is More

Docalytics

Content is the centerpiece of this communication – weather it’s documents (like white papers, case studies, etc), emails, blog posts, social posts, etc, each content piece helps build trust with your prospect, informing them and (hopefully) moving them further down the funnel towards a sale. That means that we, as salespeople, are responsible for delivering this content to our prospects at the right time during the sales cycle. We have seen great success with white papers, case studies / testimonials (appropriate to their industry & use case), and vendor comparisons.

ClickInsights: What is the ideal length of a white paper?

Connect the Docs

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? Page 2 – Introduction/Industry Dynamics. Page 6 – Concluding Summary/Call to Action Information. White Paper FAQ Brief answers to 20 fundamental questions on white papers.

FAQ 2