Hubspot

MARCH 14, 2018

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads.

FAQ 99

FAQ Case Studies Case Study Comparison 99

Hubspot

AUGUST 30, 2023

But what changes will it bring to the sales industry? HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Hubspot

JUNE 27, 2014

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads.

FAQ 28

FAQ Buying Cycle Comparison Paid Search Agency 28

Hubspot

MARCH 16, 2012

In short, yes, there are plenty of other ways to house content on your website (and if you're a HubSpot customer, making an addition to your navigation is simple)! Combine your press releases , event information, company and product updates, awards received, and company news in a rolling feed. That's a lot of content!

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Single Grain

MARCH 9, 2021

Positions your company as an authority in your industry. Implement schema markup on your videos to provide additional information to search engines. For example, HubSpot audits and updates its blogs regularly. Include FAQs to answer the most commonly asked questions related to your product and industry.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

BenchmarkONE

NOVEMBER 23, 2018

In addition to social media’s prominent place in the worlds of your users, it also has targeting and contact information built in. Content is one of the most important parts of the buying cycle. Sixty-five percent of buyers feel that content has an impact on purchase decisions, according to HubSpot.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28