Biznology

DECEMBER 2, 2019

As business buying becomes more complex, with larger buying groups and longer buy cycles, marketers will continue to embrace the contributions they can make in market coverage, sales enablement and ABM. Voice search takes hold in B2B buying, for real. So, the table is set. Messaging apps go enterprise.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Online Marketing Institute

MARCH 21, 2011

Tweet Is your company website not doing its job — i.e. generating leads and sales? I asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Go open your website. Below you’ll find their tips and as well as mine. Images aren’t clickable.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Ranking 40

Single Grain

AUGUST 8, 2019

Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. This Best Buy ad is a good online remarketing example.

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site? Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

MARCH 3, 2010

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. There’s a way to get your Facebook update seen in more news feeds. Otherwise, good luck.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). This will help brands build natural links to their websites as the keyword statistics reflects on the searches the target audience naturally wishes to refer to.

SEO 59

SEO Practices Google Branding 59