Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

ClickZ

OCTOBER 22, 2020

DocuSign used Oracle’s AI-driven campaign management platform Eloqua to create tailored campaigns for specific customers, analyze user paths from prospect to purchase, and maintain privacy compliance regulations with Eloqua’s built-in security capabilities. #4 Industry case study. 4 Salesforce Pardot.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ANNUITAS

APRIL 11, 2011

However this does not mean that sales is rendered ineffective in the early stages of the sales cycle as some would have you believe. In reality the shift in the buyers’ power make sales all the more important at the early stages of the buying cycle – especially in the consideration phase where buyers spend most of their time.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Marketing Insider Group

JANUARY 24, 2013

Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. that advance the buying cycle: Founding member @ savvy_b2b blog.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

FEBRUARY 18, 2013

Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By Now, according to Forrester analyst Lori Wizdo , two-thirds to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Industrial Marketing Today

OCTOBER 7, 2010

Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. Leads sent to sales 1,372 1,058. Opportunity win rate 31.3%

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Batista is the Content Marketing Manager at Oracle Eloqua. About the Author: Amanda F. Follow Amanda on Twitter @AmandaF_Batista.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Tony Zambito

APRIL 10, 2011

Understand Evolving Buyer Journeys : For years, we have been educated, trained, lectured, and even scolded perhaps about the linear progression of the buying cycle.    News flash for those of you who haven’t awakened from the brainwashing we’ve taken over the years – buyers are self-directing their own buyer journeys today. 

Buyer Personas 100

Buyer Personas Organization Buying Cycle Buyer's Journey 100

Engagio

JULY 31, 2017

Unfortunately, without access to additional data on the prospects’ behavior, reps still have no idea on whether these accounts are in a buying cycle or if they have an immediate need your company can fulfill. Using third party intent data, you can identify the target accounts and prospects to focus on right now.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

NuSpark Consulting

JANUARY 21, 2012

The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects. Brian Carroll. A great overview on how to keel leads in the pipeline.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Leadspace

AUGUST 10, 2016

You want to get in front of your target audience when they’re in a buying cycle, have budget and a need your product can address. Short of planting a mole on the inside, gathering intel on a company’s buying cycle can be nearly impossible. What about middle-of-the-funnel lead conversion?

Conversion Rate 48

Conversion Rate Top of Funnel Demand Conversion 48

Industrial Marketing Today

MAY 11, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Vidyard

SEPTEMBER 22, 2014

They use video at every stage of the buying cycle to engage, educate, qualify and convert business. “With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

They use video at every stage of the buying cycle to engage, educate, qualify and convert business. “With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

They use video at every stage of the buying cycle to engage, educate, qualify and convert business. With rich integrations into Eloqua, Marketo, Pardot, Hubspot, Salesforce.com, ExactTarget, HootSuite and other leading marketing and sales solutions, Vidyard and its customers are redefining the video marketing space.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • 92% of b2b buying cycles start with search. Here’s a recap of a few of the key sessions and conversations from the summit.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

The ROI Guy

OCTOBER 13, 2010

Clicking on the link to access the Alinean Interactive White Paper, the prospect provides some basic profile information, such as location, size, industry, buyer role, stage in buying cycle, pain points or unique business opportunity.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Heinz Marketing

MARCH 1, 2021

You now have the data to know exactly who the personas are that get involved in your buying cycle. And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua. We’re working out or Dynamics or Salesforce.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106

ANNUITAS

FEBRUARY 20, 2014

According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. When you create content think about how each piece is going to help your buyer with their needs and where it is most appropriate in their buying cycle. How much content do we create?

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Our approach is to score the lead along multiple dimensions.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Marketing Insider Group

JUNE 9, 2011

A content strategy flips the tables on traditional, linear marketing by defining the process and then securing the right resources for producing a consistent stream of content mapped to buyer needs across all phases of the buying cycle. Next, we need to define the vision for content strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Content 100

Customer Experience Matrix

MAY 20, 2009

My particular insight, if it is one, is that consensus has crystallized within the past month that marketing now remains dominant much deeper into the buying cycle, and that sales and marketing must work much more closely together as a result. Well, I wouldn’t ask the question if I weren’t leading up to something.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. Steve Woods, CTO, Eloqua ( @stevewoods ). Matthew Quinlan , VP Field Operations, Loopfuse.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Job title/level.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Single Grain

AUGUST 21, 2014

Typically, marketing automation programs include lead scoring and/or grading modules that help you to determine where leads are in the buying cycle and how closely they align with your definition of an “ideal” buyer. MA programs can help you qualify leads. Infusionsoft.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

SnapApp

DECEMBER 14, 2016

We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB. They are looking at sources for each content piece, determining the best channels to distribute it, and mapping each piece to the various stages of the B2B buying cycle for each persona. Videos drive sales.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62