Remove Buying Cycle Remove Digg Remove Generation Remove Linkedin Remove Process
article thumbnail

How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Then sales people would contact the prospects and use a “consultative&# sales process. But processes didn’t really change much; marketers still spent a lot of time producing brochures and spec sheets, only now there were more often delivered in PDF form than printed. This is not necessarily bad news for sales.

article thumbnail

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

“Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Here is a process to get you started on the right track. Share this on LinkedIn. Tweet This!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

It helps move a prospect along the buying cycle. What different types of content should you develop for different types of buyers and the various stages of the buying process? . • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • How much content is “enough?&#

article thumbnail

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22.

article thumbnail

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. “Sales organisations are reporting extended sales cycles, declining win rates, and that a growing number of apparently promising opportunities are ending in ‘no decision.’ What’s a sales executive to do? .’