NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

KoMarketing Associates

DECEMBER 8, 2015

Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

The ROI Guy

JANUARY 5, 2011

As a result of Frugalnomics and other market drivers: 62% of B2B vendors indicated they needed more leads in order to generate the same amount of sales, 72% indicated an increase in buying cycle time over the past 6 month, The buying cycle timeframe has increased over 10% in the past 12 months.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

The ROI Guy

MAY 13, 2010

In the article Selling Business Value to Senior Executives, Tony Hillyard proposes that the most effective way to sell to executives is to engage earlier in the sales process. However, although engaging later in the buying cycle is indeed a more efficient sales engagement technique, it is much less effective.

Marketing Management 40

Marketing Management Allocation Peer-to-peer Budget Programs 40

The ROI Guy

JANUARY 25, 2011

Understanding how to facilitate this buying lifecycle, especially how to connect and engage todays economic-focused executive, is a key to sales success, and establishes a roadmap for sales enablement. The Bottom Line Buyers are clearly in control of the buying cycle and are more frugal than ever before.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

MARCH 9, 2011

To reach today’s more frugal / skeptical buyer, communicating the value of proposed solutions is critical. Buyers seeking solutions in established categories usually know the problem that needs to be solved, but might not be clear on how important it is to solve the problem, or what differentiates the different solutions and providers.

Work Management 40

Work Management Marketing Management Demand Comparison 40

The ROI Guy

MARCH 30, 2011

. • Marketing guru Geoffrey Moore , who’s Crossing the Chasm remains the guidebook for many technology marketers, indicates that buyers are forced to do-more-with-less, leaving less than 15% in discretionary funds to fund new projects, and with less money to go around, subjecting proposals to higher levels of review in buying organizations. •

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

The ROI Guy

FEBRUARY 2, 2011

According to the Wall Street Journal report on the study, Finance Chiefs Expand Role, several CFOs confirm the trend, and highlight how proving the ROI on proposals is more important than ever, for example: Terry Lillis, chief financial officer at Principal Financial Group Inc.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

The ROI Guy

JANUARY 17, 2011

Providing the decision support early in the buying cycle is essential to engagement success- illuminating issues, identifying improvement opportunities and delivering strategic roadmap recommendations. Even with a continued recovery and more financial optimism, the shift to frugality is fundamental and permanent.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Marketing Insider Group

JUNE 30, 2020

It’s another form of content that you can house on your website, use in pitches or proposals, and share across a variety of channels. That doesn’t mean writing about how wonderful your products or services are but it does mean defining differentiation, or taking the ‘What do we want to be famous for?’ Case Studies.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Sword and the Script | B2B

FEBRUARY 8, 2022

This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. If vendors are not trustworthy sources of information, what sources of information influence the buying cycle? That’s according to a survey of 625 U.S.-based

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15

Ambal's Amusings

AUGUST 27, 2009

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Or ask whether your salespeople can meet with their decision team to present customized proposals or quotations. What if you don't know where prospects are in their buying cycles? Rebel Brown's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

JUNE 29, 2011

The buyer preference for documents throughout the decision process may be because of the rich information they provide, and because it remains the most popular content produced by marketers to support all phases of the buying process.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

Adobe Experience Cloud Blog

JANUARY 18, 2010

SBI is differentiated through the use of empirical data -- a repository of over 11,200 companies, across 19 industries, 11 years of history and over 315 sales metrics. Marketing can help Sales extract high-level messages and conversion objectives relevant to the prospect and sales cycle, and package it up for a compelling proposal.

Top of Funnel 48

Top of Funnel Lead Ranking Sales Qualified Leads Ideal Customer Profiles 48

Webbiquity

APRIL 23, 2013

” Since content marketing itself is no longer a differentiator, practitioners are asking questions like: how can I efficiently create a steady stream of fresh, relevant content? The process starts with understanding your prospects’ buying cycle and creating content for the top, middle and bottom of the sales funnel.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Sage Marketing

AUGUST 11, 2019

Don’t hesitate to ask difficult questions such as: What differentiates your agency from the rest? Can you describe your approach to each stage of the buying cycle? How do you measure a 3-to-12-month sales cycle? Proposing a deliverables and action plans. How would you describe your company culture?

Advertising Agencies 65

Advertising Agencies Paid Search Agency Ad Agencies Lead Ranking 65

TrustRadius Marketing

NOVEMBER 2, 2022

Zoho CRM helps reps reach decision-makers who matter, shorten long enterprise buying cycles, and build strong customer relationships that withstand unexpected disruptions. Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Zoho CRM helps reps reach decision-makers who matter, shorten long enterprise buying cycles, and build strong customer relationships that withstand unexpected disruptions. Key differentiators of ActivTrak, as provided by the vendor: Prioritizes insight vs oversight to help teams build trust, respect, and responsibility.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52