Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. When someone responds to an offer for a white paper, it does not mean they have the budget to buy, or the need for your product or service at that exact moment.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Leads 48

Industrial Marketing Today

DECEMBER 7, 2010

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Adobe Experience Cloud Blog

JULY 20, 2009

Tradeshows, industry associations, and seminars all remain relevant. So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. It's a volume business, operating on a daily sales cycle. For us, online plays an important role, but it's not the entire answer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The ideal would be to map assets to the needs of the target customer and their place in the buying cycle. It's wonderful when foundational principles work isn't it?!! :-) leeodden Thanks Judy.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Biznology

AUGUST 10, 2016

You could, for example, only measure the quality of your assets (white papers, case studies, videos demos, etc.) That severely limits potential buyer interactions with your key assets.The other main problem with requiring registrations is abandonment. The idea is to let the data guide you in what attribution model works best.

Top of Funnel 80

Top of Funnel Co-Registration Marketing Attribution Lead Ranking 80

Single Grain

MARCH 9, 2021

PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. Here are three good ways to find highly relevant keywords for your business. White papers. Customer interaction videos (in which you ask users about their biggest challenges and show how your product solves them).

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Conversica

JULY 19, 2018

If every customer had the same buying process, life would be simple for marketers. We would simply answer requests for information via forms on websites, conduct demos, and close business. Instead, buying processes are as varied and complex as the audience of potential customers. This is where lead conversion gets tricky.

Sales Qualified Leads 91

Sales Qualified Leads Conversion Lead Scoring Lead Ranking 91

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Unbound B2B

JANUARY 16, 2023

After all, it is easier to convince people to buy a paper shredder than to get them to adopt your software into their daily workflow. Your prospects already know that they can use the internet to find almost any information that’s relevant to their interests. Schedule regular interactions Stay in touch with your SaaS customers.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Online Marketing Institute

DECEMBER 9, 2009

Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase) is essential for creating appropriate optimized content to meet their needs. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Data Rich and Interactive. Marketing automation. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

NOVEMBER 28, 2011

What’s most interesting here though are the statistics showing the disconnect between why companies think consumers follow them in social media and why consumers actually interact with brands through social networks. Second, 81% of searches on Bing result in a click, versus just 66% on Google (Bing results are more relevant?).

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100