Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers
The Mx Group
MAY 5, 2017
At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. And your buyers demand an engaging experience. Too-early sales contact is frustrating for both buyers and salespeople. Think Beyond MAP.
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