LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Silverpop presents a 5-step process for proving the ROI. Read them both!

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Lead Management Lead Scoring Lead Ranking ROI 100

Adobe Experience Cloud Blog

SEPTEMBER 7, 2008

How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Ask these questions to yourself, your boss, your direct reports, your head of sales, and any other stakeholders in your demand generation process. Lead Generation.

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Demand Generation Demand Budget Programs Generation 48

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Tony Zambito

JANUARY 5, 2011

When looking at lead-to revenue management models, as recently put forth by Marketo and Forrester , they offer promising perspectives on shifting the focus from the quantity of leads to actual revenue generation.    This makes buyer personas, mapping of the buying process, and qualitative research even more important! . 

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Buyer Personas Lead Ranking Work Management Buying Cycle 100

Adobe Experience Cloud Blog

JANUARY 2, 2013

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Buying Role. Buying Stage. Content Mapping.

Demand 48

Demand Generation Demand Generation Agencies Buying Cycle 48

Valasys

NOVEMBER 19, 2019

Joint customers will benefit as 6sense integrates with Drift – by bringing 6sense account segments & buying stage predictions into Drift to drive highly-targeted account-based strategies to the platform. Email marketing isn’t going anywhere & remains the company’s highest leverage demand generation channel.

Personalization 45

Personalization Paid Search Agency Demand Generation Agencies Buying Cycle 45

Ambal's Amusings

NOVEMBER 12, 2010

B2B buying cycles are lengthening. This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. Ever consider running a webinar series?

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Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

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Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Adobe Experience Cloud Blog

OCTOBER 4, 2011

Specifically the convergence of branding and demand generation. The idea behind activity intelligence is gaining the insight into what potential buyers are doing throughout their research processes. Add to this that 36% of IT buyers are experiencing a 2-6 month buying cycle. Things are speeding up, no doubt.

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Demand Brand Identity Branding Demand Generation 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2009

How to customize drip "stay in touch campaigns" based on buyer role and stage of the buying cycle. What types of campaigns accelerate the buying cycle. The Definitive Guide to Lead Nurturing is a systematic, research-based look at how to approach your lead nurturing process. Brian Carroll. Hunter Boyle.

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Lead Nurturing Webinar Metrics Demand Leads 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Director of Marketing at Marketo. “

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Director of Marketing at Marketo. “

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Ambal's Amusings

MAY 27, 2010

What kind of content is most useful in each phase of the B2B marketing cycle? " Match Content to the Buying Process " Ardath Albee's Bio. Matching Content to the Buying Process is the Determining Factor for Content Development. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

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B2B Marketing Content Marketing B2B Planning 100

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. that advance the buying cycle: Founding member @ savvy_b2b blog. 20+ years in B2B direct marketing, demand gen, and lead management.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Different companies achieve different levels of ROI from marketing automation because of different levels of maturity in their processes, systems, and skills – in other words, in how they use the software and where they are in their adoption.

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Marketing Automation Services Marketing Automation ROI Automation 48

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Tune and refine the buying process. Ardath Albee.

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ROI B2B Marketing Paid Search Agency Planning 100

LEADership

SEPTEMBER 17, 2013

Do you have the processes and best practices to make what was thought to be impossible possible? Make sure you have the essential ingredients for a successful lead generation recipe. The whole experience even during the buying process has been very pleasing. Jon Miller, VP-marketing at Marketo Inc.,

B2B Thought Leadership 40

B2B Thought Leadership Top of Funnel Work Management Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

According to the companies surveyed, here are some key attributes and skills that you need to think about when looking for your team: Attributes: Process and systems thinker: comfortable working in complex environments, process oriented, and able to conceptualize the entire lead life-cycle. We would love to hear about it!

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Not a sophisticated strategy, but referrals were obviously effective and this was a time before the demand generation marketer even existed (at least under that moniker). Small and large businesses alike face similar challenges, and financial services in general are often behind the curve when it comes to new technology and processes.

Work Management 48

Work Management Marketing Management Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Interested in demand generation best practices and Napa Valley wineries? How video engages prospects throughout the buying cycle. Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content to reflect the interest levels of their audience.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

JANUARY 6, 2009

This critical marketing asset sits idle even as the company spends new money to generate new contacts, perpetuating the inefficient process. True lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Match your content to buying stages.

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Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. The market can be desirably segmented by the brands to target their most relevant personas. However, to build an effective lead generation strategy, one needs to start from the basics.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). And yes, we do have a ShipServ Twitter account , but it's simply a feed from our blog. Those that are 'ready' get passed to sales.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

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Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Vidyard

OCTOBER 16, 2013

Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales. Delight Post-sale is about going above and beyond with video.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

Adobe Experience Cloud Blog

MAY 13, 2009

They should map out the customer decision process and create buyer personas. Using that information, they should determine how to best interact with customers throughout their entire buying cycle. We're already seeing this happen with companies who've radically invested in thought leadership and demand generation initiatives.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. Want to better understand why it’s important for video to be part of your lead scoring model and qualification process? Scoring Leads Based on Video Consumption.

Lead Ranking 161

Lead Ranking Lead Scoring Sales Qualified Leads Video Marketing 161

InsightSquared

OCTOBER 22, 2018

According to a recent report from Marketo , misalignment between sales and marketing costs companies $1 trillion dollars annually. Organizations with strong communication enjoy increased sales, higher customer retention rates, shorter buying cycles, increased hot leads, and higher sales win rates among many other benefits.

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Work Management Marketing Management Customer Satisfaction Marketing & Strategy 218

Vidyard

JANUARY 8, 2020

This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. Watch and Learn Want to better understand why it’s important for video to be part of your lead scoring model and qualification process?

Lead Ranking 91

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 91

Adobe Experience Cloud Blog

MARCH 16, 2016

Author: Amar Doshi There’s a lot of talk around account-based marketing (ABM) in the B2B marketing realm and for good reason. But the the ability to access and make sense of new data sources and automate key marketing activities has made ABM a strategy that is implementable across the full spectrum of a company’s target market.

Account Based Marketing 48

Account Based Marketing Trends B2B Thought Leadership Demand Generation 48

Vidyard

JANUARY 8, 2020

This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. Watch and Learn Want to better understand why it’s important for video to be part of your lead scoring model and qualification process?

Lead Ranking 65

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 65

KoMarketing Associates

APRIL 19, 2016

With these thoughts in mind, I want to walk through some ways to map your content strategy to match the three primary stages of the buying cycle and the types of content that might resonate best with the audience at each stage. How To Tie SEO With 3 Popular B2B Demand Generation Initiatives. Stage 3: Ready to Buy.

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Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

AUGUST 3, 2017

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. Target Audience.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Valasys

JULY 9, 2019

In the survey, 48% of the marketers termed ABM initiatives beneficial for getting the maximum out of their marketing endeavors, while 33% of them considered its value as a tool for streamlining the customer acquisition process & 32% associated ABM endeavors with a clutter-free pathway to Return on Investment (ROI).

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49