Marketing Interactions

OCTOBER 5, 2022

But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Buyer-driven experiences (BDX) provide a framework that extends across the customer continuum from net-new to renew and expansion deals. The psychology is different.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Marketing Interactions

SEPTEMBER 26, 2022

I’m also talking about generational growth, pandemics, and changing customer preferences. Your buyers and customers are not. Further, the downsides of regret are many, including slower buy cycles, frustrated teams, and lower retention or growth for those accounts. Or it may be big enough to require a GTM restructure.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

JULY 25, 2021

Shouldn’t we master the basics of what our buyers and customers want today before we try to go for hyper-anything? But, in most cases, it’s hardly the most relevant, empathetic, or surprising the customer with something she didn’t already know.”. If your customer wanted to stay the same person they are today, they don’t need you.

B2B Marketing 69

B2B Marketing B2B Paid Search Agency Buying Cycle 69

Marketing Interactions

APRIL 18, 2019

If your buyers were where you are, they’d be customers by now. Marketers love to tout the big ROI numbers our customers get. Complex Buying Processes Require Small Shifts. If your buying cycle is 6 months, buying is obviously not the shift you’re looking for out of the gate. We “get” it.

Buyer Personas 119

Buyer Personas Buying Cycle Case Studies Case Study 119

Marketing Interactions

JANUARY 25, 2022

And never forget that if your campaign is shorter than the buy cycle, you’re abandoning your buyer with a dead-end. Ask the following questions based on the internal change you’re reacting to: Has something about your persona (buyers, customers) changed? Room for adjustments exists.

B2B Marketing 69

B2B Marketing B2B Budget Programs Marketing & Strategy 69

Marketing Interactions

AUGUST 24, 2021

Gartner defines buyer enablement as, “…the provision of information and/or tools to customers that support the completion of their buying jobs.”. All these tools can be helpful…if your potential customer has already completed the jobs to be done that allow them to choose to become a buyer. We need to.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Marketing Interactions

JULY 31, 2022

Content should be helpful for both customers and buyers…everyone consuming it. 2: Content should be helpful for both customers and buyers…everyone consuming it. Customers and buyers each have a different context. Presumably, your customer has solved the problem your buyer is still grappling to understand and solve.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75