NuSpark Consulting

DECEMBER 18, 2017

“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Your potential buyers are sorting through an avalanche of content. The result is that B2B buyers are more than halfway through the buying cycle by the time they contact a salesperson.

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. The discovery phase of the buying cycle is when businesses realize they have a problem and begin looking for a solution.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. What Is Customer Segmentation? Behavioral Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

Biznology

APRIL 14, 2017

So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean? Video content marketing means creating engaging video content that is thoughtful, planned and integrated into the different parts of your marketing process and sales process.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How to spot buying signals. How to respond to buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Content4Demand

OCTOBER 25, 2022

Strategic growth and revenue leader Christine Elliott joined Content4Demand in a recent webinar to discuss the value of content audits to her marketing programs. Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library covered a lot of ground. Also things like stages of the buy cycle.

Webinar Metrics 74

Webinar Metrics Marketing & Strategy Content Buying Cycle 74

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Brandpoint

JULY 1, 2021

Companies that resisted digital investment were suddenly challenged, and the companies with the best content and digital experiences began to win the day. This will necessitate better content experiences to power our sales processes when it will be difficult if not impossible to get all the right decision-makers in a room at the same time.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Adobe Experience Cloud Blog

JULY 22, 2014

Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. But on the other hand, a lengthy buying cycle means you’ll have more opportunities to communicate. Here are 4 ways to use a longer buying cycle to your marketing advantage: 1) Score Your Buyers.

Buying Cycle 48

Buying Cycle Buy Marketing Budget Budget Programs 48

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Content, in all its forms, is big.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

NuSpark Consulting

FEBRUARY 18, 2016

So how does this relate to a blog post about B2B websites? Your website is a marketing and sales tool. So, in other words, we’re talking about where they are in the buying cycle. Buying Cycle Stages. Before we go further, let’s agree on our buying cycle stages for the sake of this discussion.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Industrial Marketing Today

AUGUST 19, 2016

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.]. Why is it such an important decision?

Marketing Websites 60

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 60

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” ” And in some ways, they’re right.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Here are a few examples of quality content worth considering: Blog articles.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Content4Demand

JULY 7, 2021

As B2B buying trends evolve, it’s important that your content keeps up. According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Stakeholder Content Needs Differ.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Martech

MARCH 11, 2024

We must adapt and create ads that drive the value in-feed — or promote existing organic content. Verdict: No new tech needed Your broader marketing team will need a content strategy for this new reality. In reality, B2B buying committees have grown in size and different members will be at different stages of the buying cycle.

Efficiency 84

Efficiency Marketing Automation Services Lead Ranking Brand Identity 84

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. It needs to evolve. The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 172

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 172

Valasys

JUNE 8, 2020

Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Allows Keyword Mapping in the Content Mix.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

ClearVoice

SEPTEMBER 22, 2022

But you may not realize that a CRM can have a huge impact on your content marketing strategy if you use it correctly. Here are some tips for how to set up a CRM system with an eye toward content marketing, followed by three ways to use your CRM for content marketing to better reach and engage your target audience.

CRM 105

CRM Work Management Content Marketing Marketing Management 105

Martech

JANUARY 19, 2024

It’s ideal for companies that need to swiftly address actions like abandoned shopping carts or customize website content based on recent customer navigation. websites, apps, ecommerce purchases, email communication, etc.) websites, apps, ecommerce purchases, email communication, etc.)

CRM 106

CRM Process Ideal Customer Profiles eCommerce 106

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy? What have they done?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Zoominfo

MAY 30, 2018

But—as the best content marketers will tell you, analyzing and applying customer data is complicated and time-consuming. Well, the latest and greatest in marketing technology may be the solution to your content marketing needs. What is Predictive Content Analytics? The content marketing ecosystem is highly competitive.

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Tomorrow People

NOVEMBER 21, 2018

Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center. Most thought that emotional marketing had no place in B2B’s rational, long, complicated buying cycles and committees. You aren’t always going to agree.

Planning 136

Planning B2B Thought Leadership Campaigns Thought Leadership 136

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. You’ve established a B2B content marketing strategy. B2B Content marketing is not meant to drive revenue overnight. Congratulations! Be Patient.

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83

Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Adobe Experience Cloud Blog

APRIL 20, 2018

And content marketing plays a big role in this. To get the best results, your content marketing efforts need to run like a well-oiled machine so you can focus on the big picture, do your job better, and achieve more. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

SmartBug Media

JANUARY 23, 2023

When a visitor fills out a form on a website landing page for the first time, they are required only to complete a few form fields. One way to accomplish this is through implicit data like user behavior on your website or engagement on social media. Content was updated in January 2023. How Does Progressive Profiling Work?

Profiling 98

Profiling Marketing Automation Services Buying Cycle Sales Qualified Leads 98

Biznology

JULY 29, 2015

With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. Your website is that hub. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. Like this post?

Marketing Websites 80

Marketing Websites Buying Cycle Webinar Metrics Social Media 80

Biznology

APRIL 9, 2018

Content is keyword. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. Once there, they can engage with product and service content designed specifically for each point in the buying cycle.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. More importantly, the non-segmented content could damage how the lead views your brand.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52