Buying Cycle Content Relevance Webinar 
Webbiquity
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song.
Webbiquity
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?
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Webbiquity
APRIL 8, 2013
Allyson Galle answers the top questions posed following a popular email webinar, such as: should emails come from the company or from an individual name (answer: it depends, test); how long should subject lines be; what constitutes a decent click-through rate; and what’s the best day and time to send emails? Email Marketing Adam T.
Webbiquity
APRIL 8, 2013
crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. Placing your email offer where people are reading and enjoy your content improves uptake.”
Webbiquity
NOVEMBER 28, 2011
” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.
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