How to Make the Phone Ring: Turn Prospective Customers into Paying Ones
Tomorrow People
OCTOBER 18, 2012
Inbound marketers segment the buying process of a typical consumer into the following three stages: Awareness. Content is aligned to and delivered at each phase of this purchase funnel, thus nurturing the evolution of a lead from first-time visitor to fully paid-up customer. Content isn''t limited to blogging. Consideration.
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