Tomorrow People

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How to Make the Phone Ring: Turn Prospective Customers into Paying Ones

Tomorrow People

Inbound marketers segment the buying process of a typical consumer into the following three stages: Awareness. Content is aligned to and delivered at each phase of this purchase funnel, thus nurturing the evolution of a lead from first-time visitor to fully paid-up customer. Content isn''t limited to blogging. Consideration.

article thumbnail

How to Make the Phone Ring: Turn Prospective Customers into Paying Ones

Tomorrow People

Inbound marketers segment the buying process of a typical consumer into the following three stages: Awareness. Content is aligned to and delivered at each phase of this purchase funnel, thus nurturing the evolution of a lead from first-time visitor to fully paid-up customer. Content isn't limited to blogging. Consideration.