Biznology

Remove Buying Cycle Remove Content Remove Relevance Remove Webinar
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CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Xerox is Focused on Reaching Prospects with their Content – n ot Engaging Prospects using Content. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. On their company page, they are sharing relevant content with their followers and specific audiences.

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

First, you need to take an active role in the early stages of the buying process, to ensure that your solutions are front and center, and that you are in the game of influencing buyers as they educate themselves online. Enhance its interactivity by adding downloadable content in exchange for registration. A library of content assets.

B to B 80
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15 B2B case studies show how content marketing drives ROI

Biznology

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why?