Vidyard

OCTOBER 9, 2014

Content marketing is a hot topic, but proving the value of your content programs has become one of the biggest challenges (even more so than actually creating the content in the first place). First Things First… Let’s begin by debunking the current ways that businesses try to prove value for content marketing.

Marketing Report 51

Marketing Report Top of Funnel Content Marketing Planning 51

Vidyard

OCTOBER 9, 2014

Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Determine what your video content will accomplish (and for whom). Entertaining?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

AUGUST 18, 2014

Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content.

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

SEPTEMBER 26, 2014

Then, divide your target account list into segments and create content and campaigns that target each of those segments. At this point, it’s critical to engage accounts using content that are meaningful and relevant. Based on that conversation, you build a mutually agreed upon target account list.

Account Based Marketing 51

Account Based Marketing B2B Marketing Demand Generation Top of Funnel 51

Vidyard

SEPTEMBER 17, 2013

The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix. According to a recent study from the Content Marketing Institute , webinars were rated as the third most effective tactic by B2B respondents, after in-person events and case studies.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Vidyard

JANUARY 2, 2015

Your model will evaluate both explicit attributes: a prospect’s target market resemblance; and implicit attributes: their interest in your company, your product, and your content. Picture this: Lead 1 downloads an ebook, realizes it’s not relevant and immediately exits the PDF. Why Score Video-Based Attributes?

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 50