Tony Zambito
NOVEMBER 1, 2015
A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” Today, many are realizing to succeed in being relevant to buyers, this level of understanding is crucial. Many of which are inside-out versus outside-in.
Tony Zambito
MAY 12, 2011
Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. What do these new buying cycles look like?
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Tony Zambito
APRIL 17, 2011
These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing. We are interacting with buyers who are becoming more knowledgeable and sophisticated with each cycle of new technologies introduced. Related articles. .
Tony Zambito
SEPTEMBER 22, 2010
. Buyer Journey Mapping and Design, when conducted on the basis of qualitative research, can provide tremendous insight into not only the paths buyers take but also highlight the critical moments of truths that are relevant. Buyer Experience Design. .
Tony Zambito
JULY 10, 2011
. In part 2, I would like to offer perspectives on why the practice and process of buyer personas, as we’ve known them for the past decade, must undergo significant change to be relevant in the social age. Without a doubt, we are seeing the most dramatic change in buyer behaviors since post World War II.
Tony Zambito
OCTOBER 18, 2010
Mapping the buyer journey provides a basis for making informed decisions on how to align strategies, structure, and go-to-market processes with enhanced relevancy to buyers. Initiatives are often accompanied by buying strategies and policies. Decision Implement. How? .
Tony Zambito
JULY 18, 2011
. In part 1 of this reflection on the future of buyer personas, I focused on some of the misconceptions about buyer personas and in part 2 , I offered perspectives on why changes were needed to be relevant to the social age. From Content Presentation to Social Interaction. Where did it go wayward? .
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