PPC V Influencer Marketing; Clicks V Sales
Onalytica B2B
APRIL 27, 2017
Influencer marketing drives a better quality customer than PPC to your website, as they are further along in their buying cycle and are more likely to consider and purchase due to the third party influence. Customers choose to consume influencers’ content. Influencer marketing has better ROI. in revenue for every $1 spent.
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