LeadSloth

OCTOBER 26, 2010

Optimize Lead Nurturing Through Personalized and Relevant Communications. Which content provided the desired lead interaction for which segmented list during which stage of nurturing? Relevant content is not just about the content the user cares about, but also what is important to them at the phase of the buying cycle they are in.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

AUGUST 17, 2009

One of Silverpop’s lead scoring tips is to decrease the weight of scoring activities over time: older activities are just not as relevant. They recommend to take the length of your average sales cycle to start decreasing, and twice the sales cycle to completely omit the activity. and the stages in the buying cycle (e.g.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. One particular area I think is ripe for greater attention is really dealing with the need for more precisely targeted content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100