KoMarketing Associates
OCTOBER 11, 2018
Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.
KoMarketing Associates
MAY 21, 2019
And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. These long tail keywords may not get as many searches but they are more relevant and likely less competitive. Write for the Funnel.
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KoMarketing Associates
FEBRUARY 18, 2016
MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? Take lead generation, for example. There is no one answer.
KoMarketing Associates
SEPTEMBER 18, 2013
A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. A few SEO best practices can be found in this recent post.
KoMarketing Associates
DECEMBER 5, 2012
Search Result Content. It’s easy to look at the sites appearing for a specific keyword, but you should also look at the type of content being shown. The type of content being shown will give you an idea of what the search engines think people are looking for and can help you determine if the keyword is relevant to your site.
KoMarketing Associates
MARCH 7, 2013
Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Director of #Marketing and #Content #Strategy @SAP. Content Marketer of the Year winner. “Head of Content here at ‘Profs.
KoMarketing Associates
MAY 3, 2022
One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing? SEO Success .
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