Buying Cycle, Content and Relevance

Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Crimson Marketing

SEPTEMBER 12, 2014

Heidi details why and how CMOs should consider multiple geographies, languages, industry focuses, personalization of relevant content, and the marketing technology architecture to support all of that. Scale Model : For companies with double-digit growth, such as Plex, scaling does not mean merely adding headcount.

CMO

CMO Paid Search Agency Demand Generation Top of Funnel

Content Mapping: Why It’s Important to Your B2B Buyer Personas

Crimson Marketing

JUNE 26, 2015

Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?” Content is not managed as a strategic asset.

Buyer Personas

Buyer Personas Top of Funnel B2B Work Management

B2B Marketing Zone

Crimson Marketing

Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]

Content Mapping: Why It’s Important to Your B2B Buyer Personas

Webinars

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