Chris Koch

OCTOBER 6, 2009

But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). We accomplish this feat through content. And if our nurturing metric is going to improve over time, so must our content. Improvement through relevance. In other words, relevance is the primary measure of success.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). We accomplish this feat through content. And if our nurturing metric is going to improve over time, so must our content. Improvement through relevance. In other words, relevance is the primary measure of success.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

JANUARY 8, 2010

But no buyer wants to be sold during all stages of the buying cycle. That means social media are extensions of our content development and dissemination processes. Create a content development process. Using ideas from the learning network, marketing needs to develop content. The rest is promotion. Tweet This Post.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100