B2B Marketers Going Beyond Buyer Personas, Working with Sales
B2B Marketing Traction
NOVEMBER 7, 2014
Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). The need for marketing to work with sales is more important than ever.
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