ANNUITAS

JULY 2, 2020

Your prospects’ needs have probably changed in the last six months, and perhaps their content consumption preferences are different as well. Create Content for All Phases of the Lifecycle. Based on what you uncover during buyer insight research, you might find that you have content gaps. Revisit Your Demand Process.

Demand 130

Demand Buy Work Management Process 130

ANNUITAS

JULY 2, 2015

We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Good, relevant content is more important than ever, because of a Panda. So how should this influence your content marketing strategy? Trying to game the system?

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

ANNUITAS

APRIL 8, 2014

A focus on the buyer does not mean simply generating more content, buying marketing automation, pushing out more email campaigns or developing a seven-step drip campaign. Add in the growing number of people involved in a typical B2B buying cycle and it gets even more complex. Their Content Consumption Patterns.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Demand Generation 100

ANNUITAS

JULY 29, 2014

Good, relevant content is more important than ever, because of a Panda. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” So how should this influence your content marketing strategy?

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

ANNUITAS

FEBRUARY 28, 2011

When you become engaged, and eventually married, the content of your discussions continues to evolve, taking on a new dynamic. Over time, as the buy cycle moves along, the conversations between you and the buyer become deeper and more focused on specific, rather than general needs. Trust and mutual interest grows.

Top of Funnel 100

Top of Funnel Lead Ranking Marketing Qualified Leads Buying Cycle 100

ANNUITAS

AUGUST 23, 2016

However, when I dig a little deeper, I come to find that the overwhelming majority of these marketers do not speak to their buyers about their buying process or the approach their organization took to make a purchase including: Understanding the pain points and challenges they were seeking to solve. It is More that Just Content.

Marketing Automation 100

Marketing Automation Automation Terms and Conditions Multi-Channel 100

ANNUITAS

OCTOBER 6, 2010

The discussions usually revolve around issues such as how to nurture, the value of nurturing and what kind of content should be used in lead nurturing campaigns. Define Your Buyer Profiles & Buying Cycle. In addition, as you define the buyer profiles, be sure to also identify and map the buying cycle.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

ANNUITAS

AUGUST 28, 2012

However, this should come later in the sales cycle, once sales has defined some kind of relationship. Here are a few reasons why BANT is not relevant for lead qualification: Traditional Buying is Dead. One of the other key characteristics of the B2B buying cycle today is that buyers purchase in groups.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Lead Ranking Leads 100

ANNUITAS

AUGUST 28, 2012

However, this should come later in the sales cycle, once sales has defined some kind of relationship. Here are a few reasons why BANT is not relevant for lead qualification: Traditional Buying is Dead. One of the other key characteristics of the B2B buying cycle today is that buyers purchase in groups.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Lead Ranking Leads 100

ANNUITAS

SEPTEMBER 7, 2010

  Your Content Is Irrelevant. With the number of messages that are thrown in front of buyers each and every day, it’s a shame to think that many organizations are still not paying more attention to their content.    Timely and relevant content is a key to successful relationship marketing.   Why?

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

ANNUITAS

APRIL 10, 2014

A similar question posed to respondents by Content Marketing Institute showed 13 was the average. There is the events team, a content team, field marketing, email team, etc. The need for piles of content. At a high level, B2B marketers need to be looking to develop content that Engages, Nurtures and Converts a buyer.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

APRIL 11, 2011

The conference was full of great content and information on the state and the future of B2B Sales. However this does not mean that sales is rendered ineffective in the early stages of the sales cycle as some would have you believe. Social media has played a pivotal role in the shift of the B2B buying process. Go for it.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

ANNUITAS

NOVEMBER 22, 2010

Marketing is now relevant and in large part we have the transformation of the buyer landscape and their behavior to thank for that. With the ability of B2B buyers to research, collaborate with other buyers and educate themselves, they are looking to sales much later in the buying cycle. B2B marketers are leading the charge.

B2B Marketing 100

B2B Marketing Planning Budget Programs B2B 100

ANNUITAS

DECEMBER 22, 2011

There is no clearer indication that the buyer has changed and that the open access to online and social information is where buyers will spend the majority of their buying cycle. The content delivered over social media will be the difference between a buyer choosing one vendor over another. Anything less is simple small talk.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

ANNUITAS

FEBRUARY 20, 2014

Why do people struggle creating content, even short blog posts? How much content do we create? According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. The key to writing good content is having a holistic Demand Generation Strategy.

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

ANNUITAS

APRIL 8, 2014

Leveraging the expertise of recently acquired Insightera and applying it to native landing pages (as well as pages built and hosted in the most common content management systems), Marketo has creating an exciting opportunity to: 1) Engage more of the prospects that are likely to buy. Sounds data-driven to me.

Marketo 100

Marketo Demand Generation Buying Cycle Lead Ranking 100

ANNUITAS

SEPTEMBER 18, 2012

It means you have to constantly think of ways to better engage accounts, and constantly provide more value-rich content to speed a buyer’s journey, but that is work we are all accustomed to. Initially, as you change your outbound targets, your conversions will increase but your volume may decrease as you build new, more relevant lists.

Account Based Marketing 100

Account Based Marketing DemandBase Lead Ranking Planning 100

ANNUITAS

SEPTEMBER 18, 2012

It means you have to constantly think of ways to better engage accounts, and constantly provide more value-rich content to speed a buyer’s journey, but that is work we are all accustomed to. Initially, as you change your outbound targets, your conversions will increase but your volume may decrease as you build new, more relevant lists.

Account Based Marketing 100

Account Based Marketing DemandBase Lead Ranking Planning 100

ANNUITAS

JUNE 1, 2015

Citing sources from their own research and that of Forrester and Corporate Executive Board (CEB ) that show how the majority of B2B buying cycles are self-driven, digital endeavors, Sirius then showed additional research that said these research backed statements – including their own – may not be completely accurate.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100

ANNUITAS

APRIL 15, 2015

The conference was filled to the brim with great content, good conversations and a heightened level of energy, not often found at conferences. Blog Content Demand Generation Strategy Marketo Marketo Summit people process technology' Increasing digital engagement. Customer experience. Owning the customer lifecycle.

Marketo 100

Marketo Marketing Automation Services Demand Generation Lead Scoring 100

ANNUITAS

DECEMBER 21, 2010

Secondly, it is vital to create a map for each profile’s buying cycle. It’s truly understanding the buying journey of each persona to whom your organization sells. Once you have identified the personas and mapped out the buyer journey, you can develop your offer and content maps. This is more than just time to sale.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100