Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

B2B Marketing Directions

JULY 30, 2017

New research reveals what influences B2B buying decisions and explains why the B2B buying process is getting longer. Earlier this month, Demand Gen Report published the findings of the 2017 B2B Buyer's Survey. Other findings explain why the buying cycle has gotten longer.

Buying Cycle 40

Buying Cycle Buy B2B Case Studies 40

Brandpoint

JULY 1, 2021

Companies that resisted digital investment were suddenly challenged, and the companies with the best content and digital experiences began to win the day. This will necessitate better content experiences to power our sales processes when it will be difficult if not impossible to get all the right decision-makers in a room at the same time.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” ” And in some ways, they’re right.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How to respond to buying signals. Your marketing and sales teams need both.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Content4Demand

OCTOBER 25, 2022

Strategic growth and revenue leader Christine Elliott joined Content4Demand in a recent webinar to discuss the value of content audits to her marketing programs. Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library covered a lot of ground. Also things like stages of the buy cycle.

Webinar Metrics 74

Webinar Metrics Marketing & Strategy Content Buying Cycle 74

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 172

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 172

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Webbiquity

JANUARY 19, 2023

This includes providing value through content such as whitepapers and case studies, engaging in conversations via social media channels, offering incentives that build loyalty over time, delivering exceptional customer service , and following up regularly with clients to ensure satisfaction.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Valasys

JUNE 8, 2020

Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Allows Keyword Mapping in the Content Mix.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. It needs to evolve.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. SEO Funnel and Bottom-of-Funnel Keywords Certainly, keywords at all stages of the buying cycle are important — from top funnel keywords to lower funnel keywords.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Stevens & Tate

JANUARY 31, 2022

Every consumer will go through different steps of consideration and purchase throughout the life cycle of a brand or service. In the past, the consumer buying cycle was explained by four stages: awareness, interest, evaluation, and purchase. As such, consumer journey mapping is a vital part of your marketing strategy.

Buying Cycle 118

Buying Cycle Touchpoints Custom Publishing Education 118

ANNUITAS

DECEMBER 23, 2016

I thought it would be interesting to revisit some content marketing predictions for 2016. Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Looks like they are holding up!

Top of Funnel 100

Top of Funnel Content Marketing Advertising Agencies Content 100

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. You’ve established a B2B content marketing strategy. B2B Content marketing is not meant to drive revenue overnight. Congratulations!

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Step # 1 : Get Buy-in For Your Plan.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

Marketing Insider Group

MAY 18, 2020

Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership content includes three vital attributes: expert insights, influence, and a point of view. And that comes from developing content that answers the questions your audience is asking. Quick Takeaways.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Sword and the Script | B2B

MARCH 26, 2024

There’s one in particular they publish on thought leadership that I’ve followed since 2017. They see this style of content as a better “basis for assessing its capabilities and competencies.” For example, a company that puts out low-quality content may cause customers to re-evaluate their relationships with that vendor.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. It was surprising to me to see that 55% of organizations have small teams (some only one person) that are responsible for serving the entire organization with content.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. It was surprising to me to see that 55% of organizations have small teams (some only one person) that are responsible for serving the entire organization with content.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. It was surprising to me to see that 55% of organizations have small teams (some only one person) that are responsible for serving the entire organization with content.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

Sword and the Script | B2B

SEPTEMBER 12, 2023

A study, published in March 2023, by the Winterberry Group supports this viewpoint. Study after study shows buyers – at every stage of the buying cycle – consume more content , need more pre-sale interactions and require better outreach by SDRs. 46% said, “customers are increasingly accessing content on mobile devices.”

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Content4Demand

OCTOBER 12, 2022

In a recent Content4Demand webinar, Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library , strategic growth and revenue leader Christine Elliott talked about using content audit results as a blueprint for her content strategy. Content & Storytelling.

Top of Funnel 59

Top of Funnel Webinar Metrics Marketing & Strategy Content 59

NuSpark Consulting

DECEMBER 13, 2017

Artificial intelligence makes it possible to identify these prospects, determine their level of interest and position in the buying cycle. Companies such as Bombora , Infer and Mintigo track thousands of topics online and accumulate data from websites, publishers and directories to determine user intent.

Intent Data 160

Intent Data Intent Bombora Leads 160

KEO Marketing

JANUARY 20, 2016

Inbound Marketing: Engaging the ideal client or customer with a tactical campaign that utilizes content, SEO, social media and analytics. Educational Content Marketing: Creating content that helps clients or customers research solutions. It’s one of the most thorough resources KEO Marketing has published to date.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

Valasys

JUNE 24, 2019

Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. Let’s dissect each of the three pillars of a SoLoMo content strategy: 1. 5 Methods To Get The Best Results When Incorporating A SoLoMo Content Strategy: . Social Marketing: . Mobile marketing: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Chris Koch

OCTOBER 6, 2009

But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). We accomplish this feat through content. And if our nurturing metric is going to improve over time, so must our content. By improve I mostly mean that we need to make the content more and more relevant to target buyers.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). We accomplish this feat through content. And if our nurturing metric is going to improve over time, so must our content. By improve I mostly mean that we need to make the content more and more relevant to target buyers.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

NuSpark Consulting

JANUARY 21, 2019

So we typically send emails that link to juicy, relevant content. In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. I became involved in content marketing about a decade ago.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Sales Engine

JULY 13, 2016

The problem with this image is that unlike its counterpart in the physical world, the sales funnel does not have the force of gravity to maintain the momentum of its contents. Prospects expect you to be a publisher , not a marketer. Prospects expect you to be a publisher , not a marketer. Now you can create the content.

Top of Funnel 120

Top of Funnel Conversion Marketing Automation Services Sales Qualified Leads 120

Sales Engine

JULY 13, 2016

The problem with this image is that unlike its counterpart in the physical world, the sales funnel does not have the force of gravity to maintain the momentum of its contents. Prospects expect you to be a publisher , not a marketer. Prospects expect you to be a publisher , not a marketer. Now you can create the content.

Top of Funnel 120

Top of Funnel Conversion Marketing Automation Services Sales Qualified Leads 120