The Point

DECEMBER 11, 2018

In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes. Any shortcuts in planning, content and other processes and resources are likely to have a proportionate effect on results.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

Convince & Convert

FEBRUARY 20, 2015

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). Your Communication Should Be Relevant Who is your audience? Getting input from your customers via a survey , a free site or process analysis, or a live Q&A session can yield loads of relevant intelligence.

Lead Nurturing 165

Lead Nurturing Lead Scoring Lead Ranking Leads 165

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. What if when you shared your interests, dislikes, and personality traits, the brand actually cared and responded with things that mattered to you, like suggestions based on your preferences and other meaningful content.

Marketo 48

Marketo Advertising Agencies Linkedin Advertising Channels 48

Adobe Experience Cloud Blog

APRIL 15, 2019

They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip campaigns —sending communications to customers and prospects on a regular basis—remain as relevant today as ever. Your messages should be relevant to your readers’ needs.

Campaigns 132

Campaigns Thought Leadership Cross-Selling Buying Cycle 132

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly. An engaged customer means they expect relevant communication from your business. Step 2: Create Engaging Content. Develop content that is useful to your audience.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

JUNE 26, 2014

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Relevance is the New Game in Town.

Relevance 48

Relevance Lead Scoring Lead Ranking Copywriting 48

Adobe Experience Cloud Blog

MAY 15, 2019

As marketers, we’re competing in an environment where prospects are exposed to more content through more channels than ever before. They can be the difference between mediocre content and outstanding content that actually breaks through and speaks to your audience. Are they at the right stage of the buying cycle?

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content. Recommended Resources.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. read a piece a content on a certain topic). .

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Launch Marketing

NOVEMBER 20, 2019

Below, we’ll explore B2B buyer developments as well as how you can leverage content marketing to address your customers’ needs and exceed their expectations at every turn. A seamless buying experience that directly addresses what customers are looking for will win the CX game every time. Meeting the Modern B2B Customer with Content.

B2B 48

B2B Paid Search Agency Content Touchpoints 48

Adobe Experience Cloud Blog

JUNE 24, 2019

Large, high-dollar transactions are complex sales with multiple decision makers and long buying cycles. AI-driven dynamic content can make a visit to your website a unique and highly relevant experience. To optimize results, you need to establish a sales cadence with customized messaging for each individual and account.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Conversica

OCTOBER 9, 2018

Before you start sending messages at scale, segment the leads in your database to organize them by categories such as lead source, content downloaded, industry, or size of company. These categories will help you cater your content so that email recipients will be more receptive to your messaging. Always be testing. Parting thoughts.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. Both articles make some great points which align nicely to the direction of our Intelligent Content Platform and our latest addition, PathFactory for Revenue Enablement, announced yesterday.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 2, 2013

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Buying Role. Buying Stage. Content Mapping.

Demand 48

Demand Generation Demand Generation Agencies Buying Cycle 48

Adobe Experience Cloud Blog

AUGUST 2, 2017

How do you maintain relationships throughout years-long healthcare buying cycles? The need to dramatically up their game in order to be relevant and strategic partners within their organizations. Messaging and Content. Is your messaging and content engaging and converting? Healthcare marketing needs to transform.

Work Management 134

Work Management Budget Programs Marketing Management Advertising Agencies 134

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Optimization of search engines is a broad topic and there are several things that you need to optimize and work on like keyword research, website optimization, and content optimization. Video marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

MARCH 28, 2013

by Dayna Rothman Today’s marketers know that quality content is essential to marketing success. Content needs to educate, excite, and inspire prospects, customers, and partners alike. When your prospect’s inbox explodes with offers daily, how do you ensure your content stands out? Options for Segmenting Dynamic Content.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

JULY 7, 2017

Yes, we already track lead behavior through website visits, email clicks, content downloads and other engagements with our brand.”. Intent data from the social web gets you much greater visibility earlier in the buying cycle. Hopefully, you’re nodding your head in agreement so far. Social Media Coverage is Too Low.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Adobe Experience Cloud Blog

MAY 30, 2013

Author: Jon Miller (@jonmiller) By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads.

Lead Nurturing 48

Lead Nurturing Curation Sales Qualified Leads Lead Scoring 48

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Similar books, but each with their unique approach and lots of smart advice.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

Adobe Experience Cloud Blog

MARCH 5, 2013

I think you will see a continuation of the merging of disciplines, in particular content marketing and marketing automation. Marketers are beginning to realize that the quality of content is crucial to success in both lead generation and lead nurturing. Make every step consistently excellent and relevant to buyer needs and interests.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Top of Funnel 48

SpotMe Blog

JULY 27, 2021

The way I see it, your event is really marketing for what comes next, because at the end of the day, you are driving engagement and building brand affinity with all the content you’re creating.“. 6) Turn Your Webinar Into On-Demand Content to Track and Target Your Leads Effectively. Another key component to identifying success?

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

JULY 29, 2013

Recently at Marketo, we have placed more emphasis on the rate at which leads flow through the funnel and developed ways to accelerate the rate aka shorten the buying cycle. If you are too sales heavy in your content, leads will put their blinders up. Be Relevant.

Top of Funnel 48

Top of Funnel Sales Management Lead Scoring Lead Ranking 48

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Then, there’s data generated through people’s engagements with content on the broader web (third-party).

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. How can they do this with limited content marketing assets? What can they do?

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Directive Agency

AUGUST 3, 2020

Effective advertising is all about targeting the right person, with the most relevant message, at the right time. Thinking about your audience in terms of where they are in their buying journey will help you to determine: Which message and value proposition will have the most impact. What kind of content you promote through your ads.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Lake One

APRIL 23, 2020

By definition according to HubSpot , marketing automation is a tactic that allows companies to nurture leads through the buyer’s journey using personalized and valuable content. With a few clicks, you’ll have the list you need to provide relevant, timely, and helpful information in your communication. But First, Strategy.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Adobe Experience Cloud Blog

JUNE 5, 2013

As a Solutions Consultant here at Marketo, I speak to financial services companies on a regular basis. This form of traditional advertising is quickly losing relevance with financial service clients. Creating compelling content is certainly something that financial services firms need to be doing. Increasing Commoditization.

Work Management 48

Work Management Marketing Management Marketing Automation Services Service 48

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. It puts a focus on meeting buyers where they are at, listening, and providing helpful relevant information. . It’s likely initiated by a contact downloading a piece of content.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Adobe Experience Cloud Blog

JUNE 13, 2011

Of that group, some should raise their hands every month (or whatever time period is most appropriate to your buying cycle) and say, “now I’m ready to engage with sales.”. The conversion rates of each respective group will help you persuade those who claim nurturing doesn’t significantly alter the buying process.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. And the results? PR and Comms.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Align your content to stages of the buying cycle and score each asset accordingly. Asset Scoring. Interest Scoring. What is an MQL?

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 48