Hubspot

MARCH 14, 2012

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. Here's how to do it right. Identify Your Personas.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

NuSpark Consulting

NOVEMBER 10, 2013

Overcoming lack of understanding, resources, and content . Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. Message strategy: matching content asset topics to buyer personas and buying stage.

SMB 100

SMB Marketing Automation Services Marketing Automation Marketing Budget 100

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. Matthew Quinlan , VP Field Operations, Loopfuse. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. The need for new analytical skills. Renewed focus on data quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100