Inbox Insight

AUGUST 30, 2020

A good reputation within your industry puts you in good stead, but truly engaging with prospects takes a measured approach with great communication and even better content. Where do they go to research solutions? What information sources do they trust to aid their decision? Survey sample. How do they plan their budget?

Work Management 98

Work Management Marketing Management Research Allocation 98

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Zoominfo

SEPTEMBER 3, 2020

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. Automated emails encourage leads to move from the product research phase into the buying cycle.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

JULY 14, 2022

Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. You’ve also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. The authors asked an open question: “If you could change one thing about content marketing in your organization, what would it be?

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Martech

DECEMBER 19, 2023

Individual users who haven’t used any Google services since early 2021 will lose access to any services registered to them with that Google account login, along with any content they’ve stored. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. That’s insulting.

Marketing & Strategy 108

Marketing & Strategy Opt-out CAN-SPAM Work Management 108

Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Your marketing and sales teams need both. Let’s break that down.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 14% responded “very effectively”.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. This guide’s intention is to teach you how to use content to get more of these hardline conversions for your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Ranking 98

Zoominfo

SEPTEMBER 3, 2020

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. Automated emails encourage leads to move from the product research phase into the buying cycle.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Tony Zambito

NOVEMBER 1, 2015

A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” They are archetypal representations of behavioral groups (based on qualitative research with real people) and the goals that drive their usage and choices.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. million first-party registrations—a 9% increase YOY. In analyzing these 4.6

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Binary Demand

JUNE 21, 2023

By analyzing this data, you gain a deeper understanding of prospects’ buying signals, whether overt or subtle. These buying signals may manifest as industry keyword research, booking demonstrations, or downloading reports. It originates from website data, off-site activity, your CRM, social media, and content usage data.

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

SnapApp

JULY 18, 2019

Content marketing best practices” of the past will leave you in the dust today. In our research , we surveyed over 800 demand gen marketers about their goals and relationships with their sales teams. Create more content. Marketing is a very different game than it was five — or even two — years ago.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Research MQL 59

The Mx Group

AUGUST 8, 2018

When targeting cold leads, customer engagement is six times higher for companies with persona-based content (Demand Gen Report). We believe there’s a spectrum of persona work and that there’s a way to get meaningful, useful information at any budget. Buyers’ questions, and corresponding content needs, at each stage of the buying cycle.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. But the 2017 Marketing Leadership Survey from TrackMaven revealed that just 27.6

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Zoominfo

JULY 25, 2018

2. Collect information about your target audience. In order to truly connect with potential buyers, you must continue to collect information with each interaction you have with a prospect. Door-to-door salespeople continue to collect information about their prospects from the moment they set eyes on their target.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Content Marketing. Demand Generation. source ). >. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. For example: Invaluable to salespeople who come across competitor objections on a regular basis, this UpLead content provides a detailed comparison against one of their competitors.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Ever wondered how to build customer loyalty with content marketing?

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

Sword and the Script | B2B

SEPTEMBER 24, 2020

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The publication surveyed 212 B2B professionals and found 68% say the B2B sales cycle has increased compared to a year ago.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

B2B Marketing Traction

NOVEMBER 7, 2014

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). A lot more is going on for a much longer time period.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Directions

NOVEMBER 10, 2019

The role of millennials in B2B buying decisions, and their distinctive attitudes and behaviors as business buyers have become major topics of interest for B2B marketing and sales professionals over the past five years. Other research has confirmed the growing responsibility and authority of millennial B2B buyers.

Peer-to-peer 49

Peer-to-peer Allocation B2B Work Management 49

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. The same survey shows that 19% of sales reps are sure AI will replace them in the next few years.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Circle Studio

AUGUST 23, 2018

Create quality content that is relevant to your target audience (and lots of it). The ultimate key to driving website traffic is creating content that your target audience finds useful and relevant to their interests. This means that your website has to have more content than just the typical company pages for services, markets, etc.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

PureB2B

JUNE 9, 2022

Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. Using this information gives you insights into the tech stack your prospects are using and how your business can help them achieve their goals even faster.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . As a result, savvy marketers can engage this account with relevant marketing content and advertising.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Mereo

OCTOBER 9, 2019

Today buyers have more access than ever to invaluable information that can guide their needs, decisions and actions. High-quality content and thought leadership is becoming a norm in industries that have a presence on the internet. Tomorrow they will have even more. So on and so forth. In fact, in a recent Gartner Inc.

Gartner 65

Gartner B2B Thought Leadership Thought Leadership High Quality Lead 65

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The study found that 80% of respondents were doing more research, and, as a result, 53% said the purchasing cycle had increased in length from the year prior.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Martech

DECEMBER 8, 2021

“I think the other dynamic is that you’ve got a new generation of buyers who don’t buy like previous generations — on the B2C or B2B level — and they have budget. We have to meet them where they are and how they want to show up in the buying process.” In the future, we anticipate a lot more bidirectional flow.”

Account Based Marketing 71

Account Based Marketing Buy Process Marketing Automation Services 71

Mereo

NOVEMBER 7, 2019

But how can sellers put this information into practice? If, according to Gartner’s recent research, the large majority of sellers are promoting high-quality content with differing messages — which should your buyer believe to be true? In a recent Gartner Inc. In a recent Gartner Inc.

Gartner 42

Gartner Buying Cycle High Quality Lead Differentiation 42