ANNUITAS

JULY 2, 2015

We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Here’s a list of major SEO tasks that affect content: Keyword research.

SEO 100

SEO Content Marketing Lead Ranking Lead Scoring 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Here’s a list of major SEO tasks that affect content: Keyword research.

SEO 100

SEO Content Marketing Lead Ranking Lead Scoring 100

Sana Commerce

FEBRUARY 21, 2023

The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. Making relevance an attractive trait in information. When content is personalized, people feel that they have a certain amount of control over what they’re interacting with.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Marketing Insider Group

AUGUST 6, 2015

Good, relevant content is more important than ever, because of a Panda. Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. Trying to game the system?

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Press 100

ANNUITAS

JULY 29, 2014

Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.”

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. In complex B2B sales, people still buy from people.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. In complex B2B sales, people still buy from people.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. According to Ann Handley, Digital marketing & content expert at MarketingProfs, B2B marketers need to make their customers the hero of their stories.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

Display 100

Display Advertisements Advertising Lead Ranking 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Content Marketing Web 2.0 60

NuSpark Consulting

JULY 13, 2016

Executives can no longer ignore these channels when their entire consumer base is actively using them for research and communication during the buying cycle. They should also be sharing content regularly on them, not just on the corporate channel. Only 27% of top companies say their C-level execs are active on social platforms.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Types of B2B Content.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Director of #Marketing and #Content #Strategy @SAP. Content Marketer of the Year winner. “Head of Content here at ‘Profs.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

NuSpark Consulting

DECEMBER 5, 2011

Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. Design, content, layout, trust factors, and web form design all contribute to the positive or negative lift. G- Google. C- Conversion Architecture. What’s your plan? . E- Email Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Hinge Marketing

DECEMBER 31, 2015

To start you will need to “steer” target audiences to your site by implementing appropriate keywords throughout the content of your site. Establish a blog to share timely, relevant content. Create compelling, downloadable educational content. Implement simple forms to grow your prospect list.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

Outreach

APRIL 22, 2021

There are myriad other theories that estimate the minimum number of times a customer must engage with your brand before they make a purchase: While the actual number of interactions needed is debatable, there's no doubt that customer engagement is essential for moving prospects through your buying cycle. Offer Lots of Helpful Content.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Industrial Marketing Today

DECEMBER 7, 2010

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. What is lead nurturing?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Anything Goes Marketing

JULY 20, 2007

Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). I've used Google and randomly chose the search query "software integration".

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Online Marketing Institute

MARCH 21, 2011

Register and verify your site with Google Webmaster Central. Get your local listing(s) verified in Google Places (Maps) — do this even if you do business nationally. After you create your list, go to the Google Keyword Tool to find anything you might have missed or other search phrases you probably didn’t even think of.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

ClearVoice

OCTOBER 27, 2023

Businesses are often looking for long-term partnerships, and the SEO strategy needs to support this extended buying process. It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. B2C SEO: In B2C, the sales cycle is typically shorter.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Adobe Experience Cloud Blog

JULY 20, 2009

Tradeshows, industry associations, and seminars all remain relevant. So, I went through a process of refreshing our content to focus on business-issues and communicating in the customers' language. So, I went through a process of refreshing our content to focus on business-issues and communicating in the customers' language.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths. For decades, the B2B marketer has been a manager of projects.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

NuSpark Consulting

NOVEMBER 10, 2013

Overcoming lack of understanding, resources, and content . The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with. You can’t just rely on pay-per-click on Google.

SMB 100

SMB Marketing Automation Services Marketing Automation Marketing Budget 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Biznology

AUGUST 10, 2016

discuss this at some length in Outside-In Marketing: Using Big Data to Guide Your Content Marketing. You could, for example, only measure the quality of your assets (white papers, case studies, videos demos, etc.) Google doesn’t index assets that require a registration.

Top of Funnel 80

Top of Funnel Co-Registration Marketing Attribution Lead Ranking 80