Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

ANNUITAS

APRIL 10, 2014

A recent Forrester study showed that of 25 different tactics listed, B2B organizations are using on average 15 different tactics in their demand generation mix. A similar question posed to respondents by Content Marketing Institute showed 13 was the average. There is the events team, a content team, field marketing, email team, etc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Industrial Marketing Today

DECEMBER 7, 2010

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. How do you nurture leads?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Adobe Experience Cloud Blog

JULY 12, 2010

Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Increase message relevance. Site Analytics Segmentation - Using site analytics data to create behavioral segments to increase the relevancy of your campaigns. Decrease Opt-outs.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Hubspot

JANUARY 27, 2012

Lead management is a strategy and set of corresponding tools that help companies filter out unqualified leads and better understand the buying cycle of their good leads. Individual website visitors who are still in the browsing stage can actually tell you a great deal about what content is attracting them to your company.

Budget Programs 28

Budget Programs Lead Management Work Management Lead Scoring 28

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. But here's a little secret: you don't need to create all this content from scratch.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

NetLine

NOVEMBER 30, 2023

But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Sales Engine

OCTOBER 8, 2015

But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Delivra

NOVEMBER 14, 2018

Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. All of your content should reflect that you understand your prospect’s challenges. How can we deliver some “ah-ha” moments in our content? Use them to communicate with prospects.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation B2B Marketing 45

LeanData

OCTOBER 13, 2015

But that doesn’t build relevancy,” Coveney said. It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects.

Lead Nurturing 45

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 45

LeanData

OCTOBER 13, 2015

But that doesn’t build relevancy,” Coveney said. It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects.

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

LeanData

OCTOBER 13, 2015

But that doesn’t build relevancy,” Coveney said. It’s why Coveney, the president of RevEngine Marketing, joined with LeanData Chief Marketing Officer Adam New-Waterson for a recent webinar called “Smarter Lead Nurturing” about the practical steps businesses can take to better engage prospects.

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

Terminus

DECEMBER 13, 2019

This blog was adapted from a recent webinar with Kula Partners, “The B2B Manufacturer’s Guide to ABM.” Check out the full webinar here. B2B manufacturers face some difficult market challenges: Long, complex sales cycles. Growing buying committees. Finite number of potential customers. Limited market data.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles ABM Sales Management 26

B2B Marketing Zone Posts

APRIL 5, 2010

As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Madison Logic

MARCH 25, 2022

Marketers need to dedicate time and energy researching target accounts and reaching out to the right people with content tailored to their unique situation. In-depth knowledge of an account and the individuals who form the buying committee allows you to create highly relevant, attention-grabbing messaging.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Full Circle Insights

SEPTEMBER 20, 2022

Track target accounts through intent, engagement with marketing content, and progress toward becoming sales opportunities and customers. Monitor activity from defined members of a buying group so that the engagement value is assessed correctly, boosting conversion rates to yield more qualified opportunities. Hello Opportunities!”

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Customize the stage layout to focus on the content and people that matters most. Make meetings more inclusive.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Customize the stage layout to focus on the content and people that matters most. Make meetings more inclusive.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52