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Why Connected TV Advertising Is Key in Your Brand and Demand Strategy

Madison Logic

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

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Why Effective Content Research is Necessary to Growing Your Company’s Brand Visibility

EveryoneSocial

No matter what industry your company is in, or if you sell a product or if you sell specific services, having company content is key to growing brand visibility online. Yet, content is not as simple as just publishing something and then a ton of leads will come piling in. What is Content Research? What is Content Research?

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. What is lead nurturing?

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How to Leverage Social Intent Data in Your Next Nurturing Campaign

Hubspot

Without it, we're just throwing more content, emails, ads, and offers into the abyss. Meanwhile, technology has made it much easier for marketers to create more content, push ads, and send emails, -- and we're doing it more, more and more. As marketers, capturing buyer attention is everything. A 2% CTR is now considered "good".

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Many vendors will also need to consider adding “buy it now&# options for solutions they would never have thought to have this for in years past.

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Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.