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Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That Are Already in the Buying Cycle

Smarte

Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That are Already in the Buying Cycle. Data is truly the king in today’s content-driven marketing world. It provides over 55 fields of relevant business information along with verified email addresses and mobile numbers.

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Content Marketing Tactics to Overcome ABM Hurdles

ClearVoice

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. It is the polar opposite of running generic, one-size-fits-all marketing campaigns.

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Get Ahead of the Buying Cycle

DemandBase

This allows you to see what types of intent that account is showing and the content they are consuming. To put this into context, for me as a marketer at Demandbase, I want to know what accounts are researching ABM-related topics and see what content they are consuming that is related to ABM. Want to learn more about ABM?

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Discover Buyer Intent and Boost Your Content Marketing ROI

NuSpark Consulting

“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Your potential buyers are sorting through an avalanche of content. Thus, sales and marketing professionals have ceded most of their control over the early buying stages.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How to respond to buying signals. Your marketing and sales teams need both.

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7 Surefire Ways to Maximize Your Webinar ROI [+ Key Metrics to Evaluate]

SpotMe Blog

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

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Content + Intent Data: Creating Value-Based Buyer Journeys

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy? What have they done?