Scoop.it

MARCH 26, 2019

This includes blog posts, external content, best practices and tools. For example: Invaluable to salespeople who come across competitor objections on a regular basis, this UpLead content provides a detailed comparison against one of their competitors. Don’t just curate sales enablement content. Social media content.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

KoMarketing Associates

FEBRUARY 18, 2016

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? Take lead generation, for example. There is no one answer.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Determine what your video content will accomplish (and for whom). Entertaining?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

markempa

OCTOBER 27, 2014

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Understand buyer motivation to help you share content that helps them convert. Relevance is critical lead nurturing.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Engagio

JUNE 10, 2019

Also essential are tools for web analytics, progressive profiling, content delivery, social media management and more. You need to identify the individuals and determine the concerns and questions they may have during each phase of the buying cycle. Include a call to action, such as a request to set up a demo.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

Content4Demand

APRIL 2, 2020

That story doesn’t end with the event; it brings the story together and requires strategic follow-up to share the content and move prospects forward in closing a sale. He described a landmark event that Ericsson uses to continue “harvesting” content for the rest of the year. But it really depends on the type of event you’re hosting.

Planning 52

Planning Top of Funnel Digital Marketing Funnels Peer-to-peer 52

Directive Agency

AUGUST 3, 2020

Effective advertising is all about targeting the right person, with the most relevant message, at the right time. Thinking about your audience in terms of where they are in their buying journey will help you to determine: Which message and value proposition will have the most impact. What kind of content you promote through your ads.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. For example: If a contact fills out the “Demo Request” form and their country is set to the U.S., It puts a focus on meeting buyers where they are at, listening, and providing helpful relevant information. .

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Golden Spiral

FEBRUARY 26, 2019

An effective product launch is typically scheduled around a specific date: a customer event, an anniversary (business or product), or a time of year coinciding with the buying cycle (e.g., Create a New Product Demo and a Sales Deck. Choose the proper demo type for your product. back to school, new fiscal year, etc.).

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. While it may be tempting to “fire” a lead whose score shows promise but never seems ready to buy, resist the urge.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

NuSpark Consulting

SEPTEMBER 9, 2012

Targeting options: • Display keywords : By uploading a list of keywords, Google will attempt to place ads throughout the network where content matches those keywords, so the more specific the better. Promote offers, content, webinars, or free demos/trials. Interests and remarketing. Gender and Age. Here are some examples.

Display 100

Display Advertisements Advertising Lead Ranking 100

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

6sense

FEBRUARY 23, 2016

If you enjoy the blog post, learn more at our webinar: Making Account Based Marketing Work with Marketo’s VP of Demand Generation Heidi Bullock. B2B marketers have developed a honed set of best practices to target, engage and convert relevant leads. Question #2: What is the prospect’s buying stage?

Demand 48

Demand Lead Ranking Marketing Automation Services Demand Generation 48

Adobe Experience Cloud Blog

JULY 29, 2013

Recently at Marketo, we have placed more emphasis on the rate at which leads flow through the funnel and developed ways to accelerate the rate aka shorten the buying cycle. If you are too sales heavy in your content, leads will put their blinders up. demo request). Be Relevant. Be Immediate.

Top of Funnel 48

Top of Funnel Sales Management Lead Scoring Lead Ranking 48

Outreach

APRIL 22, 2021

There are myriad other theories that estimate the minimum number of times a customer must engage with your brand before they make a purchase: While the actual number of interactions needed is debatable, there's no doubt that customer engagement is essential for moving prospects through your buying cycle. Offer Lots of Helpful Content.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Vidyard

OCTOBER 16, 2013

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Albacross

APRIL 1, 2020

In a recent webinar, Profitwell’s CEO Patrick Campbell explains that there’s fear of a cascading effect. Brian Balfour at Reforge in a recent webinar explains why customers stick with a brand: You have a great product or service that people can’t live without— it’s a true, must have, not a nice to have. We’ve seen brands go both ways.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 52

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

DECEMBER 7, 2010

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. How do you nurture leads?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

LEADership

APRIL 7, 2015

Measuring Content Performance: This is the number one CMO challenge for B2B this year, according to the Content Marketing Institute. I am witness to it and I can’t say we have the perfect formula for measuring content performance yet. Request a demo of the revolutionary, transformational lead generation program, MyLeads2Go.

CMO 40

CMO Webinar Metrics B2B Ideal Customer Profiles 40

Adobe Experience Cloud Blog

APRIL 25, 2013

Interest: Interest score is based on the prospect’s engagement with your campaigns and content. This can include things like reading the blog, attending webinars, downloading papers, and even social behaviors such as sharing your content on their networks. Registering to watch our detailed demos.

Lead Scoring 48

Lead Scoring Lead Ranking Research Leads 48

Industrial Marketing Today

JUNE 15, 2010

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

How video engages prospects throughout the buying cycle. Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content to reflect the interest levels of their audience. Repurpose webinars and establish thought leadership. Leverage social media.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. As well as, targeting your content marketing to the right buyer, at the right time. Salespeople often struggle with developing nurturing content without marketing support. What are they thinking? Stressed out?

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Zoominfo

JUNE 15, 2022

Profiling customers allows you to better understand the problems your would-be buyers are attempting to solve, which helps revenue professionals do their jobs more effectively at every stage of the customer buying cycle. With better profiles, demand generation teams can craft stronger advertising campaigns.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

Terminus

JANUARY 24, 2020

Engage – decide the right marketing ‘menu’ to serve them, from display ads to email nurtures to content marketing initiatives. This makes it easy to run air cover campaigns and ensure different segments of our TAL are seeing the right content at the right time. Ads that run to accounts that never sat a demo. Why does it work?

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

MARCH 14, 2012

One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content. To effectively execute a lead nurturing program, you can't exactly have a deficiency in content. But here's a little secret: you don't need to create all this content from scratch. Here's how to do it right.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 5, 2011

If you’re giving away a free guide, say “ Download our FREE guide to X ” If you’re hosting a free webinar, say “Register for our FREE webinar on X.” Place CTAs on the Most Relevant Pages. Then you can place CTAs linking to each offer on the website pages that are most relevant to that offer.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

MAY 28, 2012

Lead nurturing creates a consistent, relevant dialog with prospects based on their needs and interests (as evidenced by their engagement with your content). For example, if your nurturing cycle lasts 30 days, you might plan to send a new email on the 1st, 7th, 14th, and 30th day after the initial contact.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28