DemandBase

AUGUST 14, 2019

This allows you to see what types of intent that account is showing and the content they are consuming. To put this into context, for me as a marketer at Demandbase, I want to know what accounts are researching ABM-related topics and see what content they are consuming that is related to ABM. Want to learn more about ABM?

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy? What have they done?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Valasys

JUNE 10, 2019

The top-funnel ABM metrics must highlight whether the target accounts are engaging with on & off-site content. Unique Visits from Specific Target Accounts: Tracking unique visits from specific target accounts after a webinar, presentation or email campaign may imply some of the highly interested accounts. Mid-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Then, there’s data generated through people’s engagements with content on the broader web (third-party).

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Content4Demand

SEPTEMBER 29, 2020

And we need to create lots of content fast! Marketing surveys offer a way for B2B content marketers to understand their buyers’ changing priorities and their new pain points. Following are some of the ways you can use this information in your content marketing: Revise your target personas using the new insights.

Research 90

Research Webinar Metrics Marketing & Strategy B2B Thought Leadership 90

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Full Circle Insights

MAY 20, 2022

Can predictive analytics help you accelerate the buying cycle? For example, assume that when you analyzed 100 deals completed last month, you are able to identify three actions a potential customer is likely to take before they enter the buying cycle, such as: Reading online reviews that include your product.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98