B2B Marketing Directions

MAY 26, 2019

Since then, the number of people in the average B2B buying group has increased, and buying cycles are getting longer. New research by the Aberdeen Group explains why long buying cycles are still a fact of life for B2B marketing and sales professionals.) Other findings explain why the buying cycle has gotten longer.

Buying Cycle 63

Buying Cycle Buy B2B Vendors 63

DemandBase

AUGUST 14, 2019

This allows you to see what types of intent that account is showing and the content they are consuming. To put this into context, for me as a marketer at Demandbase, I want to know what accounts are researching ABM-related topics and see what content they are consuming that is related to ABM.

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Biznology

JUNE 13, 2013

Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. Relevance will most certainly depend on the specifics of your audience, which is why smart content marketers think in terms of audience segments.

Buying Cycle 80

Buying Cycle Buy Content Marketing Content 80

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

NuSpark Consulting

DECEMBER 18, 2017

“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Your potential buyers are sorting through an avalanche of content. The result is that B2B buyers are more than halfway through the buying cycle by the time they contact a salesperson.

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

B2B Marketing Directions

JULY 30, 2017

Fifty-eight percent of respondents said that the length of their purchase cycle had increased compared to a year earlier, while only 10% said that the length had decreased. Other findings explain why the buying cycle has gotten longer. 52% of respondents said the number of buying group members had increased significantly.

Buying Cycle 40

Buying Cycle Buy B2B Case Studies 40

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

6sense

MAY 5, 2016

With the rise of predictive intelligence and the ability to make sense of large amounts of customer data, HP wanted to take their marketing analytics to the next level and begin targeting customers in active buying cycles. The Untapped Potential of Customer Data.

Buying Cycle 48

Buying Cycle Activities Buy Ideal Customer Profiles 48

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. What Is Customer Segmentation?

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Adobe Experience Cloud Blog

JULY 22, 2014

Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. But on the other hand, a lengthy buying cycle means you’ll have more opportunities to communicate. Here are 4 ways to use a longer buying cycle to your marketing advantage: 1) Score Your Buyers.

Buying Cycle 48

Buying Cycle Buy Marketing Budget Budget Programs 48

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134

Brandpoint

JULY 1, 2021

Companies that resisted digital investment were suddenly challenged, and the companies with the best content and digital experiences began to win the day. This will necessitate better content experiences to power our sales processes when it will be difficult if not impossible to get all the right decision-makers in a room at the same time.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. These complex attribution models allow us to drill deep and get a more accurate picture of how our content influences buyers and where we may need to tighten our efforts. It’s easy to implement.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Biznology

APRIL 14, 2017

So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean? Video content marketing means creating engaging video content that is thoughtful, planned and integrated into the different parts of your marketing process and sales process.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Content4Demand

OCTOBER 25, 2022

Strategic growth and revenue leader Christine Elliott joined Content4Demand in a recent webinar to discuss the value of content audits to her marketing programs. Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library covered a lot of ground. Also things like stages of the buy cycle.

Webinar Metrics 74

Webinar Metrics Marketing & Strategy Content Buying Cycle 74

Marketing Insider Group

JANUARY 2, 2024

Therefore, B2B SEO must align content and keyword strategies with the stages of this elongated buying cycle, nurturing leads through informational, consideration, and decision-making phases. Content tailored for B2B audiences. Crafting content that speaks the language of businesses is pivotal in B2B SEO.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Content, in all its forms, is big.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. The discovery phase of the buying cycle is when businesses realize they have a problem and begin looking for a solution.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” ” And in some ways, they’re right.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How to respond to buying signals. Your marketing and sales teams need both.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

MLT Creative

DECEMBER 27, 2012

In developing b2b buyer personas you have to remember their connection to the buying cycle, as different stages in the buying cycle lead to different content. Demographic information is helpful in. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Buying Cycle 40

Buying Cycle Buyer Personas Buy B2B Marketing 40

The Point

SEPTEMBER 23, 2020

A Marketing Qualified Account, the ABM equivalent of a Marketing Qualified Lead, is an account that attains a certain threshold, normally measured by an account score informed by specific behaviors such as engagement and content consumption. MQA is a useful KPI for mid-stage accounts moving from or to an “engaged” or “prioritized” status.

Account Based Marketing 290

Account Based Marketing ABM Lead Ranking Sales Qualified Leads 290

Valasys

JUNE 8, 2020

Strategic content mapping is an orchestrated plan to deliver the right content to the right people at the right time to help customers sail through the specific stages of their buying cycles and to figure-out the opportunities to better address the pain-points of your customers. Allows Keyword Mapping in the Content Mix.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Martech

MARCH 11, 2024

We must adapt and create ads that drive the value in-feed — or promote existing organic content. Verdict: No new tech needed Your broader marketing team will need a content strategy for this new reality. In reality, B2B buying committees have grown in size and different members will be at different stages of the buying cycle.

Efficiency 86

Efficiency Marketing Automation Services Lead Ranking Brand Identity 86

ClearVoice

SEPTEMBER 22, 2022

But you may not realize that a CRM can have a huge impact on your content marketing strategy if you use it correctly. Here are some tips for how to set up a CRM system with an eye toward content marketing, followed by three ways to use your CRM for content marketing to better reach and engage your target audience.

CRM 105

CRM Work Management Content Marketing Marketing Management 105

Zoominfo

MAY 30, 2018

But—as the best content marketers will tell you, analyzing and applying customer data is complicated and time-consuming. Well, the latest and greatest in marketing technology may be the solution to your content marketing needs. What is Predictive Content Analytics? The content marketing ecosystem is highly competitive.

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B Sales 95

B2B Sales B2B Buying Cycle Sales Qualified Leads 95

Biznology

APRIL 9, 2018

Content is keyword. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. Once there, they can engage with product and service content designed specifically for each point in the buying cycle.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. It needs to evolve. The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Webbiquity

JANUARY 19, 2023

This includes providing value through content such as whitepapers and case studies, engaging in conversations via social media channels, offering incentives that build loyalty over time, delivering exceptional customer service , and following up regularly with clients to ensure satisfaction.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217