The ROI Guy

NOVEMBER 18, 2010

Content marketing provides a means to break through the noise, providing the consultative diagnostic and financial advice today’s buyer needs. At Gartner, we always opined that “you can’t manage what you haven’t measured,” so I suggest that the first content marketing step should be an inventory of what content already exists.

Marketing Management 40

Marketing Management Peer-to-peer Content Marketing Buying Cycle 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. We call this the “Internet fueled buying cycle.&#

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Unbound B2B

JANUARY 11, 2023

The suitable B2B sales process depends upon your product, capital, and skills. According to Gartner , organizations with 100 to 999 employees are SMBs. Thus, being a B2B marketer , it is critical to understand the primary comparison between enterprise sales vs. SMB sales. Enterprise sales involve big contracts and higher risks.

Enterprise Management 40

Enterprise Management SMB B2B Sales Work Management 40

Ambal's Amusings

AUGUST 27, 2009

When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. NOTE: generic product, not our product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100