Marketing Insider Group

MAY 18, 2020

Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. On social media sites, you have the opportunity to build a community by sharing more than just your own content. Building the relationship involves trust and respect.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. Technographic data Technographic data encompasses the details about the business software, hardware, and networks a company uses.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Inbox Insight

SEPTEMBER 10, 2020

According to our research, the typical timeline for all three phases of purchasing to be complete (research, buying cycle and implementation) is usually between 9 months and 3 years. Tapping into the IFP community. The IFP readership community is made up of senior managers in marketing, C-suite professionals and business owners.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. Locations of communities online & offline. So why bother?

Social Networks 126

Social Networks Communities Network Marketing Social Media 126

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Build a simplified model of your customers’ world, the journey they take from problem to solution.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Onalytica B2B

OCTOBER 30, 2018

SHOULD YOU THINK DIFFERENTLY ABOUT INFLUENCER ENGAGEMENT DEPENDING ON WHERE IN THE BUYING CYCLE YOU ARE TRYING TO TARGET YOUR MARKETING EFFORTS? Who is in that audience is like a community, its customers, its prospects. AS WELL AS BUILDING AN AUDIENCE IS DEVELOPING AN INFLUENCER COMMUNITY A KEY STRATEGY FOR YOU?

SMB 157

SMB Small Business Marketing Custom Publishing Cost per Acquisition 157

ANNUITAS

MARCH 19, 2013

Having this information is important because it’s the first step increasing communications effectiveness, and laying a foundation on how to develop content that moves them along the buying cycle. A customized buying process, per persona, gives you the insight you need to speak directly the buyer at their level.

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

6sense

MAY 23, 2016

Inevitably, the conversation leads to a discussion about what data is truly predictive of a prospect or account being in an active buying cycle. Sales will tell you they hope the timing is right and that the account is in an active buying cycle when they reach out and try to connect with a decision-maker.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Buyers get honest answers, and your advocates boost their network.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Engagio

JULY 31, 2017

CIO.com, Marketingland.com), watching webinars on business or technology topics in B2B-focused online learning communities (i.e. At this point, there are data providers who are providing insights into the “footprints” prospects leave behind throughout their digital buying journeys.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Sprout Social

MARCH 10, 2017

Social marketers are held to an even higher standard since so much of their work is visible across social networks. Social communities need to be viewed holistically and agencies should set and clearly communicate realistic benchmarks that client can expect from each efforts with a social strategy. SproutChat. — HeyOrca!

Webinar Metrics 53

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 53

Valasys

DECEMBER 18, 2019

The website is quite popular amongst the SEO community across the globe & publishes valued insights on topics such as SEO, Paid search, Content strategy, Content Marketing & Social Media. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

6sense

APRIL 13, 2016

She can get a sense of her counterparts experiences at other companies by looking at product review sites and can even have her questions answered by peers on community boards. The problem with stopping at profile fit however, is that it gives your marketing and sales team no insight into the timing and buying stage of your prospects.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

NuSpark Consulting

NOVEMBER 30, 2011

Among the more commonly used segmentation criteria are things like job title, industry, company size and the company’s position in the buying cycle. 30 percent of Gen PC/Netscape seek guidance from contacts in online communities versus 6 percent for Gen Wang. And they’re twice as likely to click on a paid link or banner ad.

Segmentation 100

Segmentation Work Management Marketing Management Paid Search Agency 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Stephanie Tilton (Ten Ton Marketing) – Stephanie Tilton of Ten Ton Marketing is a freelance marketing writer who helps technology companies advance the buying cycle.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

6sense

JUNE 14, 2016

Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle. Sales will tell you they hope the timing is right and that the account is in an active buying cycle when they reach out and try to connect with a decision-maker.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. This feature is very useful if you are serving the architectural and builder communities. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

MAY 13, 2016

A team of researchers led by Kristina Lerman at USC recently uncovered a social media phenomenon known as the majority illusion , which happens when certain members within a social network give the appearance that an idea, opinion, or product is more popular than it is. How to Leverage the Majority Illusion for Influencer Marketing.

Advertising Agencies 28

Advertising Agencies Verticals Opinions Social Networks 28

Content Standard

SEPTEMBER 14, 2017

Particularly for insurance marketing, where consumers are moving online and interacting with agents ever later in the process , getting agents digitally present is a great way to keep them relevant earlier in the buying cycle. Constructing Your Decentralized Marketing Network. Image attribution: Negative Space.

Paid Search Agency 42

Paid Search Agency Personalization Companies Branding 42

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Another great way to showcase your in-house experts and expertise is to add a blog to your main site.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Outreach

APRIL 22, 2021

There are myriad other theories that estimate the minimum number of times a customer must engage with your brand before they make a purchase: While the actual number of interactions needed is debatable, there's no doubt that customer engagement is essential for moving prospects through your buying cycle. Register for Unleash!

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Heinz Marketing

MARCH 9, 2020

If you are listening to us live on the Funnel Media Radio network, thank you as always for joining us. So you’ve got to go and take a potential client through the entire buying cycle, through the sales process, then run in the phone booth, put on your Superman cape, come back out and save the day and fix whatever problem they have.

Sales Management 83

Sales Management Top of Funnel Work Management Marketing Management 83

Marketing Insider Group

MAY 11, 2020

They can use content marketing instead to build a community and deliver a refreshing new spin on old problems for their audience. is your solution’s buying cycle long, have you inserted urgency into your campaign?). But social networks are just the plumbing. If the time seems long, you need context (i.e.,

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Content Standard

FEBRUARY 9, 2015

There’s been some buzz in the venture capital (VC) community recently about the importance of start-up content marketing, particularly when it’s unleashed in the Software-as-a-Service (SaaS) start-up scene. Content should offer information that buyers want at all stages of the buying cycle. It a ccelerates sales.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

How video engages prospects throughout the buying cycle. To grow your online community, you need to market your videos as aggressively as any other new content. Salesforce.com does a great job of creating its own video network , but why not take it even further and organize your site into subject-specific channels?

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

FEBRUARY 15, 2012

This week, interesting monetization news broke about Pinterest , the hot new social network focused on images. However, if you do have an affiliate marketing program, then you have to invest the time in building a community and sharing content on Pinterest, and still pay your affiliate marketing commission. Can This Last Forever?

Social Media 28

Social Media Social Marketing Top of Funnel Marketing & Strategy 28

Ambal's Amusings

FEBRUARY 4, 2010

He's taught technical and marketing communication at two universities, and given countless workshops and webinars to professional audiences. And he's also editor of SoftwareCEO.com , the world's largest online community of software executives. Gordon Graham's Tip. ” Stephanie Tilton's Bio. Stephanie Tilton's Tip.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Hubspot

AUGUST 14, 2015

Build credibility and trust in the early stages of the buying cycle, rather than soliciting attention via traditional, interruptive marketing and advertising tactics. Mine your social networks and communities for content contributions. At LinkedIn, we put content into three buckets: Reach, Nurture, and Acquire.

Top of Funnel 28

Top of Funnel Content Marketing Planning Digital Marketing Funnels 28

Webbiquity

MAY 23, 2017

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Share your expertise: Online communities and forums. Did anybody say B2B is boring? Dig right in!

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Sword and the Script | B2B

NOVEMBER 30, 2021

B2B sales cycles are getting longer. B2B sales cycles are getting longer but incumbents have an advantage. More than half of respondents (52%) “said the buying cycle has gotten longer for new vendors – but just one in three (32%) “said it’s longer for existing vendors.”. 32% “industry events/trade shows/conferences,”.

Sales Cycle 66

Sales Cycle B2B Sales Peer-to-peer B2B 66

B2B Marketing Zone Posts

MARCH 3, 2010

So imagine my excitement when I saw their special report his week, Social Networking: A World of Connections. Mapping marketing content across the buying cycle and personas - Fearless Competitor , February 4, 2010 Today, Find New Customers hosted a webinar with Jon Miller, VP, Marketing at Marketo.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Unbounce

MARCH 30, 2021

Also, privacy preferences are specific to each *app*—so separate from social networking habits on desktop browsers. According to Jonathan, this will mostly impact advertisers with a longer buying cycle. Why all the fuss about Facebook then? What does this mean in the big picture? Underreporting—regardless of operating system.

Advertising Agencies 142

Advertising Agencies Advertisements Advertising Opt-out 142

markempa

JANUARY 6, 2014

That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Networking with other CEOs was part of the appeal, as was the opportunity to write-off a mini vacation. B2B Marketing: Calls-to-action and the business buying cycle. You may also like.

B2B Marketing 120

B2B Marketing Content Marketing Planning Work Management 120

Hubspot

FEBRUARY 17, 2012

For many marketers, LinkedIn is the top lead generator among the social networks , but this may be different for you. If you're generating little traffic, leads, and customers from Twitter, for example, but are seeing a lot of ROI from Facebook, spend more of your time engaging your Facebook community and less time tweeting.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28