Vidyard

MAY 5, 2017

In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization. Documentary-like case studies, and more. From there, you should decide which types of stories you’ll need to tell under each of these functions.

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Chris Koch

APRIL 10, 2009

Thus, while it does rely to some extent on research and peer review as an academic journal does, it is essentially a marketing vehicle because it focuses exclusively on ideas, research, and case studies generated by McKinsey consultants and an internal research group. Is it only focused in knowledge intensive industries?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Vidyard

OCTOBER 9, 2014

Some common attributes used to categorize accounts are: industry/vertical company size company name account status The implementation of ABM requires a shift in thinking from a one-size fits all advertising approach to a highly targeted, unique user experience on an account-to-account basis.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

MAY 13, 2014

In addition to knowing who someone is, you need to know where they are in the buying cycle ( i.e. how close they are to making a purchase). This location in the buying cycle is known as a lifecycle stage. Keep in mind, however, that at this point in the buying cycle, people are still evaluating their options.

Template 28

Template Top of Funnel Buyer Personas Personalization 28

Adobe Experience Cloud Blog

JANUARY 20, 2010

Create offers for each step of the buying cycle. Once someone shows interest, offer them vertical-specific content like industry-overviews, analyst reports, buyer’s guides, etc. While marketing may have found the perfect prospect, that does not mean the prospect has the right budget or resources to buy now. .

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 48

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Video testimonials are far more credible and impactful than plain text.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

SWZD

MARCH 2, 2017

Segmentation by industry has been a common practice for ages for companies selling into multiple verticals. You will have variations of these developed for role members germane to your buying decisions. Finally, each vertical had its own case study available, relating the user success of industry peers.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

Hubspot

APRIL 2, 2012

Give your site visitors the opportunity to validate inklings of trust with multiple testimonials, case studies , and the like. Research studies show that by adding written and video testimonials, you significantly improve your lead generation efforts. 5) Highlight Educational Content.

Lead Gen 28

Lead Gen Lead Ranking Marketing Qualified Leads Leads 28

NetLine

NOVEMBER 30, 2023

5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Most will also offer sponsored content options too that can help close any gaps.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Heinz Marketing

FEBRUARY 5, 2018

You’ve got companies that are high up on those list of top tech companies in Boston, top tech companies in Austin, top tech companies in the mid-market space, or certain industries and verticals. We’re going to talk more about B2B reviews and the state of B2B reviews amongst the buying cycle and amongst buyers today on B2B.

Sales Management 48

Sales Management Top of Funnel Enterprise Management Work Management 48

Single Grain

MAY 29, 2023

SaaS Buying Cycle : The SaaS buying cycle can be long and complex, often involving multiple decision-makers and a significant investment of time. ProjectPlus can publish case studies showing how their software helped other SMBs improve project organization, enhance team communication, and manage time more effectively.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

Vidyard

FEBRUARY 27, 2020

The Vertical Video Revolution. Long considered a faux pas made by amateur videographers, vertical video suddenly became the format du jour in the latter half of the 2010s. This mobile-first short-form mix of vertical video and images has been nothing short of revolutionary.

Trends 149

Trends Video Marketing Top of Funnel Best Practices 149

seo.co

FEBRUARY 14, 2023

You can also aim to spark a combination of customer loyalty and the attraction of new customers by posting share-worthy stories, like case studies of real users or some benevolent act your company has made. The ultimate goal of visibility is to inch people down the stages of the buying cycle.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97