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| | HUBSPOT
NOVEMBER 7, 2012 13 Types of Product Content Sales Needs to Close More Deals
Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. 4) Customer Success Stories/Case Studies. Case studies that highlight the success of your current customers are an extremely powerful product marketing tool. 8) Sales Training Sessions/Presentations.
| | B2B MARKETING ZONE POSTS
OCTOBER 5, 2010 Top 56 B2B Marketing Posts for September 2010
CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. 10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. Wikis. Best of B2B Marketing for September 2010. Like what? &#.
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| | LEAD VIEWS
JUNE 10, 2011 Multidimensional Content Strategy for Content ‘Inside’ Your Website and ‘Outside’
It also includes images, audio, video, blogs, whitepapers, case studies, demos, datasheets and other marketing collateral that make up your website. For instance, video content shared on YouTube, can be customized to create a presentation to be shared on slide share. This is especially true for article marketing and wiki sites. Content outside the website.
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
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