Remove Buying Cycle Remove Case Study Remove Presentation Remove Wiki
article thumbnail

13 Types of Product Content Sales Needs to Close More Deals

Hubspot

Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. 4) Customer Success Stories/Case Studies. Case studies that highlight the success of your current customers are an extremely powerful product marketing tool.

article thumbnail

Content Marketing Tips for Lead Nurturing

markempa

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Research reports — Presenting findings from your research or that have been conducted by third parties.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. 10 B2B Social Media Case Studies and Examples , September 17, 2010.

article thumbnail

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

These are the top areas where enterprises often struggle in the area of integration: Brand experience -- How companies effectively portray themselves across channels, partners, experiences, and buying cycles. Our State of Inbound Marketing Report and this customizable presentation offer a great place to start. Case Studies.