Hubspot

NOVEMBER 7, 2012

Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. 4) Customer Success Stories/Case Studies. Case studies that highlight the success of your current customers are an extremely powerful product marketing tool.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Research reports — Presenting findings from your research or that have been conducted by third parties.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

B2B Marketing Zone Posts

OCTOBER 5, 2010

CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. or spread all over the globe. 3D Icon Set. 51% win rates 55.6%. That’s important.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

DECEMBER 16, 2013

These are the top areas where enterprises often struggle in the area of integration: Brand experience -- How companies effectively portray themselves across channels, partners, experiences, and buying cycles. Turn a webinar into an ebook (use a service like 3PlayMedia to transcribe the audio). Case Studies.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28