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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. 4) Customer Success Stories/Case Studies. Case studies that highlight the success of your current customers are an extremely powerful product marketing tool.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. or spread all over the globe. or spread all over the globe. 3D Icon Set. 3D Icon Set.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

These are the top areas where enterprises often struggle in the area of integration: Brand experience -- How companies effectively portray themselves across channels, partners, experiences, and buying cycles. For example, at HubSpot, each team has a monthly goal that rolls up into a larger a team-wide goal.