Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. Write case studies, eBooks, white papers, etc. that advance the buying cycle: Founding member @ savvy_b2b blog.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. There’s an optimal time of day and day of week to tweet.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. There are more case studies and whitepapers out there than there is time to read them. Guest post by Cheryl Joy. Find ways to engage your audience: Interactive content.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. ” Here are some great ways to use demand generation content to set yourself up as a thought leader in your industry: Create a Case study on how yours or other companies used a product to improve their business process. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100