Buying Cycle, Case Study and DemandBase

Creating Targeted B2B Content with Account Based Marketing

Vidyard

OCTOBER 9, 2014

And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. So get this: Strongview, a customer of Demandbase and avid account based marketers, combined targeted ads with customized content to achieve some pretty eye-opening results. So…Does it Work?

Account Based Marketing

Account Based Marketing B2B Marketing Microsite DemandBase

How To Create a Realistic ABM Content Marketing Plan

SWZD

MARCH 2, 2017

Segmentation by industry has been a common practice for ages for companies selling into multiple verticals. You will have variations of these developed for role members germane to your buying decisions. Case Example. Finally, each vertical had its own case study available, relating the user success of industry peers.

Account Based Marketing

Account Based Marketing Marketing Budget Creation Planning ABM

B2B Marketing Zone

Creating Targeted B2B Content with Account Based Marketing

How To Create a Realistic ABM Content Marketing Plan

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