NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. In complex B2B sales, people still buy from people.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Ambal's Amusings

SEPTEMBER 9, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. What this means is that an average web surfer will devote about three seconds to web information before they are either engaged by its content/presentation and will read more of it, or if not they will surf to an entirely different site. Twitter StephanieTilton. Jonathan Kantor.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. read a piece a content on a certain topic). .

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

OCTOBER 13, 2015

Do you have enough influence on social channels that people want to share your content (and eventually buy from you)? Turn it around and ask yourself the same question about brands that influence you; the ones you buy from and/or tell your friends about. Did you find case studies or look for reviews?

Ideal Customer Profiles 100

Ideal Customer Profiles Social Media Buying Cycle Lead Ranking 100

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Engagio

MAY 29, 2017

Instead, ABM advertising waits for the contacts in your chosen accounts to visit a page, and then serves an ad that’s relevant to their situation and their stage in the buying cycle. This approach allows you to deliver customized and relevant ads based on things like industry, geographic location, size, etc.

Account Based Marketing 59

Account Based Marketing Budget Programs Advertising Agencies ABM 59

Buffer

MARCH 4, 2019

But if you’re not careful, you can actually damage conversion rates by ignoring the buy cycle. We have a custom audience for traffic to all Facebook marketing pages, Instagram marketing, customer experience, case studies, etc. We would all love to say hello to you on social media – especially Twitter!

Top of Funnel 75

Top of Funnel Paid Search Agency Ad Frequency Ads 75

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Types of B2B Content.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hinge Marketing

FEBRUARY 11, 2015

They form the backbone of your lead nurturing program by “dripping” out relevant content and offers to leads over time, helping to educate them and build trust and credibility for your firm. The technology services firm’s nurturing content needs to speak to each of them and address their unique needs.

Lead Nurturing 48

Lead Nurturing Email Campaigns Sales Qualified Leads Campaigns 48

Adobe Experience Cloud Blog

JULY 29, 2013

Recently at Marketo, we have placed more emphasis on the rate at which leads flow through the funnel and developed ways to accelerate the rate aka shorten the buying cycle. If you are too sales heavy in your content, leads will put their blinders up. Be Relevant. Be Immediate. demo request).

Top of Funnel 48

Top of Funnel Sales Management Lead Ranking Lead Scoring 48

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Content is still king, so grant your prospects some love by giving them a great content-rich white paper. Blog WhitePaperPundit Twitter Jonathan_Kantor. He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Convince & Convert

FEBRUARY 26, 2013

Just four years ago, my friend Marcus Sheridan discovered the power of content marketing and rescued his nearly bankrupt pool and spa business. In a keynote he delivered at last year’s Content Marketing World, Marcus stressed the real objective is to leverage the power of content marketing to qualify prospects. Anti-social.

Sales Qualified Leads 160

Sales Qualified Leads Landing Pages Lead Ranking Lead Scoring 160

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

QuanticMind

FEBRUARY 14, 2019

Are they scrolling through the feeds of Twitter and Instagram? Content Creation (and Resharing) Throughout your initial investigations, you should — hopefully — have begun noticing patterns emerging around the type of collateral being consumed and shared more frequently in respective target regions. Most definitely.

Social Media 40

Social Media Conversion Media Marketing Budget 40

Valasys

SEPTEMBER 10, 2019

Not only that, the brands need to provide seamlessly excellent users’ experiences (UX) to their customers at each stage of their buying cycles, across omnichannel & also need to provide them with exemplary after-sales services to delight them, & to inspire the positive words to complement the marketing endeavors.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Vidyard

OCTOBER 16, 2013

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. Create fresh content: Don’t copy-paste static brochureware text and put it on your website. Nothing will turn off your prospects more than outdated and stale content. Search engines love sites with constantly changing fresh content.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Communicate with Content After strategic thinking, the key to social media success is content creation. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. How video engages prospects throughout the buying cycle. To grow your online community, you need to market your videos as aggressively as any other new content.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Get Customers.

Case Studies 100

Case Studies Case Study Activities Studies 100

Online Marketing Institute

MARCH 21, 2011

Target the content and tags of each product/service page of your site to a specific set of related keyword phrases–pay special attention to Title tags as Google and Bing/Yahoo display the Title tags in the search engine results pages. Does the order of the content reflect the importance you intended things to have?

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

seo.co

FEBRUARY 21, 2022

best practices for B2B marketing via email, content, social media, and more! Most of the content created is going to have a very professional, educational feel. Most of the content created is going to be highly-relevant and personal. You’re dealing with a long buying cycle. Content-stage alignment.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

JANUARY 31, 2019

He also is known for dropping little nuggets of marketing wisdom over on Twitter : So what’s his day job? Ross is the founder of Foundation Marketing , a content marketing agency that works with Fortune 500 companies to some of the fastest growing startups. How does content play a role in the work you do?

B2B Marketing 99

B2B Marketing Effectiveness Advertising Agencies Paid Search Agency 99

PureB2B

JANUARY 31, 2019

Gate Your Content Strategically. Not every marketer is confident about whether or not they should gate their content. When done right, gated content can increase leads and conversions. Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. Produce Evergreen Content.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Generation 62

Webbiquity

MAY 23, 2017

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Find ways to engage your audience: Interactive content.

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Valasys

MAY 15, 2019

Content repurposing is imperative to the success of B2B marketing. Therefore, they need to keep their content strategies abreast with the queries of their potential clients, to match up with their intellectual, psychological & visual delights. Thus, quality content lays the foundation for client acquisition as well as retention.

B2B Marketing 53

B2B Marketing Buyer Personas Planning B2B 53