Marketing Interactions

APRIL 18, 2019

When you’re working on mapping out your content marketing strategy, start with the action you want them to take and then back into it. If your buying cycle is 6 months, buying is obviously not the shift you’re looking for out of the gate. Relevance is in the eyes of your audience. And that’s not you.

Buyer Personas 119

Buyer Personas Buying Cycle Case Studies Case Study 119

Marketing Interactions

OCTOBER 5, 2022

Just as your marketing programs nurture net-new buyers across lengthy buying cycles, retention programs must kick in after onboarding and continue across the customer lifecycle. Toward the effort of improving customer experience, investing in new content and creative (42%) is a top priority. Did you present a realistic story?

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Marketing Interactions

JULY 5, 2021

Every year, reports come out that tout which content type works best at which stage in the funnel and has marketers responding to which format drives the most ROI in buyer engagement. You pull analytics on content performance and see that your infographic (or blog, or case study, etc.) A Focus on Format is a Siloed View.

Relevance 140

Relevance Top of Funnel B2B Content 140