Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Scoop.it

MARCH 26, 2019

This includes blog posts, external content, best practices and tools. For example: Invaluable to salespeople who come across competitor objections on a regular basis, this UpLead content provides a detailed comparison against one of their competitors. Don’t just curate sales enablement content. Case studies.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. In complex B2B sales, people still buy from people.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Madison Logic

AUGUST 31, 2023

Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels. Your content becomes a guide for your buyers, and you deliver the same messaging and value propositions across each channel. Which Channels to Include in Your ABM Strategy?

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Webbiquity

APRIL 10, 2018

Content has to be high quality and laser-focused to cut through the noise. LinkedIn Pulse ). Simplifying and personalizing the buying process is now the key differentiator. It’s not your imagination: B2B buying cycles are getting longer and more complex. How to best produce content for technical buyers?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

The Marketing Blender

JULY 19, 2022

A B2B content marketing funnel is a process that businesses use to identify and qualify potential customers. Convert prospects into customers : By providing valuable content and offers at each stage of the funnel, you can nurture prospects until they’re ready to make a purchase decision. What Is a B2B Marketing Funnel? Engagement.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. In complex B2B sales, people still buy from people.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

PureB2B

MAY 30, 2022

For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience. You can gauge the level of a buyer’s intent through the content they consume. Downloads (whitepapers, case studies, eBooks). Tailor your messaging based on content consumption.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. According to Ann Handley, Digital marketing & content expert at MarketingProfs, B2B marketers need to make their customers the hero of their stories.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

KoMarketing Associates

FEBRUARY 18, 2016

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? Take lead generation, for example. There is no one answer.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

NuSpark Consulting

OCTOBER 13, 2015

Do you have enough influence on social channels that people want to share your content (and eventually buy from you)? Turn it around and ask yourself the same question about brands that influence you; the ones you buy from and/or tell your friends about. Did you find case studies or look for reviews?

Ideal Customer Profiles 100

Ideal Customer Profiles Social Media Buying Cycle Lead Scoring 100

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Authentic, user-generated content. Perfectly timed references.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Engagio

JUNE 10, 2019

Also essential are tools for web analytics, progressive profiling, content delivery, social media management and more. You need to identify the individuals and determine the concerns and questions they may have during each phase of the buying cycle. Even more recently, we’ve seen the rise of ABM platforms.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. read a piece a content on a certain topic). .

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Engagio

MAY 29, 2017

Instead, ABM advertising waits for the contacts in your chosen accounts to visit a page, and then serves an ad that’s relevant to their situation and their stage in the buying cycle. This approach allows you to deliver customized and relevant ads based on things like industry, geographic location, size, etc.

Account Based Marketing 59

Account Based Marketing Budget Programs Advertising Agencies ABM 59

Hinge Marketing

FEBRUARY 11, 2015

They form the backbone of your lead nurturing program by “dripping” out relevant content and offers to leads over time, helping to educate them and build trust and credibility for your firm. The technology services firm’s nurturing content needs to speak to each of them and address their unique needs.

Lead Nurturing 48

Lead Nurturing Email Campaigns Sales Qualified Leads Campaigns 48

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Types of B2B Content.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

QuanticMind

FEBRUARY 14, 2019

Is LinkedIn likely to be open on their browsers? Content Creation (and Resharing) Throughout your initial investigations, you should — hopefully — have begun noticing patterns emerging around the type of collateral being consumed and shared more frequently in respective target regions. Are they using Facebook ?

Social Media 40

Social Media Conversion Media Marketing Budget 40

Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. Create fresh content: Don’t copy-paste static brochureware text and put it on your website. Nothing will turn off your prospects more than outdated and stale content. Search engines love sites with constantly changing fresh content.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Terminus

SEPTEMBER 24, 2019

When creating an email nurture program, it’s always important to consider how you can tailor content based on how recipients are engaging with the program — typically by using if/then logic. Here are three quick use cases — all starting with a list built through Terminus Account Hub — that you can now execute within Terminus Engage. . #1.

Sales Management 22

Sales Management Paid Search Agency Ads Demand Generation 22

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Get Customers.

Case Studies 100

Case Studies Case Study Activities Studies 100

Hubspot

MAY 3, 2012

We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. And there are plenty of opportunities to keep your prospect engaged with your website, content, and brand even after the conversion event. that moment after a lead converts , and you say "thank you.".

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Online Marketing Institute

MARCH 21, 2011

Target the content and tags of each product/service page of your site to a specific set of related keyword phrases–pay special attention to Title tags as Google and Bing/Yahoo display the Title tags in the search engine results pages. Does the order of the content reflect the importance you intended things to have?

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Terminus

JANUARY 24, 2020

Engage – decide the right marketing ‘menu’ to serve them, from display ads to email nurtures to content marketing initiatives. This makes it easy to run air cover campaigns and ensure different segments of our TAL are seeing the right content at the right time. Measure – determine what the success metric or KPI is. Dynamic Ad Nurtures.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26